Blood :: essays papers

Blood Enclosures of blood Shows are ordered into four sub-fields: catastrophes, comedies, melo-dramatizations, and parodies. Each sub-field has attributes, which makes it recognizable. It is entirely expected to discover any blend of the sub-fields inside a play. To characterize show one must glance at the more unmistakable topic. This paper is concentrating on the dramatization â€Å"Parentheses of blood†, by writer Sony Labou Tansi. Tansi was conceived in Congo in 1947. Of his fifteen plays most were distributed in French. In 1986 his work was appointed for English interpretation. Tansi has survived Africas time of imperialism and the dictorial governments that followed. Congo was under French pioneer rule through his pre-adult years. It experienced times of military fascism before democratization. Tansi was an individual from the restricting party in Congo and won himself a seat in the National gathering in 1993, only two years before his demise. In the same way as other others in post-pilgrim Africa, Tansi felt abused and untrusting of government, this is unmistakably obvious in â€Å"Parentheses of blood.† This play is an African Drama. Three-dimensional characters are basic in African shows, this is essential so as to make the dramatization reasonable. Another topic of African plays is the nearness of a storteller. This is basic in light of the fact that numerous plays have been gone down through ages by word. A third distinctive component is a group of people that includes a functioning job inside the play. A last distinguishing source is the nearness of routine. The characters in Tansi’s play were irrefutably three-dimensional. They all had unmistakable characters and body, a basic for making the show credible. In what manner can the nonattendance of the three residual components of African show be clarified? Tansi’s work was done in the post-pioneer period. In view of French impact African routine turned out to be less unmistakable. It was not completely cleared out, but since of French strategy numerous once normal innate melodies and move turned out to be less basic among Africans. Writing in a cutting edge period Tansi had no requirement for a narrator. This play is a portrayal of the way Tansi saw life in Africa from his own perspective. Tansi didn't decide to have a functioning crowd. Not every single African show had this trademark, yet this could be another result of the progress to the post-present day writing of Africa.

Antilegalization Of Marijuana Essays - Drug Control Law, Free Essays

Antilegalization Of Marijuana Essays - Drug Control Law, Free Essays Antilegalization Of Marijuana Dear Congressman, I am respected to think of you on such a critical subject of national concern. Normal residents are irritated and downright exhausted with the medications and wrongdoing issues in America. These upstanding residents, that add to the development of American culture, are being informed that legitimization is a sensible option in contrast to managing these issues in their networks. Sanctioning of any medication is anything but a positive method to battle wrongdoing. Indeed, there is no authentic motivation to legitimize drugs. The Legalization of cannabis is the beginning purpose of the star legitimization of medications development. The issue of sanctioning cannabis is genuinely a disputable one, and unquestionably one that requires a plenty of contemplations at the top degrees of the authoritative branch. While considering the chance of legitimizing weed as a recreational medication, there are a number of worries that ring a bell. Is weed truly destructive to the client? Is weed an addictive medication? Does the utilization of weed lead to reliance circumstances? Does it go about as portal to progressively risky medications? Does the thought of legitimizing weed send an improper, wrong message to the young people of America? Mr. Congressman, the response to every one of these inquiries is YES. As indicated by the DEA (1998), the preeminent leader of medication information in America, there are more than 10,000 logical examinations that demonstrate pot is a hurtful and addictive medication. However there is no solid examination that demonstrates cannabis has any clinical worth. Pot is a shaky blend of more than 425 synthetic substances, which when smoked are changed over to more than thousands. The majority of these are harmful, psychoactive synthetic substances which are unstudied and show up in uncontrolled qualities. Pot prompts a wide range of outcomes relying upon the character and general attributes of the individual utilizing the medication. These may incorporate, yet are not constrained to: untimely malignancy, enslavement, coordination what's more, discernment weakness, mental scatters, antagonistic vibe and expanded forcefulness, general unconcern of life, memory misfortune, regenerative handicaps, and hindrance to the invulnerable framework. Maryjane is as of now up to multiple times more powerful than it was in the 1960's, which makes the medication even increasingly addictive. In 1994, a U.S. Court of Appeals decided that pot ought to stay a Schedule I medicate: profoundly addictive with no clinical helpfulness. Maryjane is a destructive substance. The utilization of pot for the reasons for inebriation prompts various genuine wellbeing dangers. Research has demonstrated that maryjane harms transient memory, twists discernments, weakens complex engine abilities, modifies the pulse, can prompt serious nervousness, and can cause suspicion and laziness. A condition called Amotivational disorder take places after incessant use. It is characterized by Dr. Harry Avis (1996), educator of brain research as, a condition described by an absence of aspiration or want to succeed, dared to be the consequence of smoking cannabis. As detailed in The Clinical Journal of Australia, Marijuana causes birth deserts, fetal harm, lung malignant growth, long haul impedance of memory, schizophrenia, concealment of the safe framework, and even leukemia in the offspring of cannabis smoking moms (Nahas and Latour, 1992). The National Institute on Drug Abuse (1996) announced that the synthetics found in pot smoke smothers the neurons in the data preparing arrangement of the hippocampus. This is the some portion of the cerebrum that is vital for learning, memory, and the incorporation of tangible encounters with feelings and inspiration. Cannabis, should it be authorized, would demolish numerous Americans' capacities to learn, and would unexpectedly rot the turn of events and progress of the American Society. Cannabis is hazardous, and it is more risky than it ever has been. The government Drug Misuse Warning Network, or DAWN, asserts that ongoing insights appear increments in the quantity of patients referencing pot in clinic crisis rooms (The Marijuana Debate Goes On, 1998). Unpracticed clients may endure intense tension the first occasion when they use it. This could be an immediate consequence of the expansion in intensity of weed. Producers approach the most recent farming advancements and logical strategies which empower them to develop all the more impressive maryjane. Producers have gotten amazingly refined about creating assortments of maryjane with high centralizations of THC (Is Maryjane Dangerous? Is It Addictive?, 1995). THC, or Delta-9-tetrahydrocannabinol is one of the 400 synthetic compounds in cannabis. It represents a large portion of weed's psychoactive, or brain changing, impacts (Facts About Marijuana and Marijuana Abuse, 1996). The degrees of THC found in the present day tranquilize markets' weed are a lot higher than they have ever been. The centralization of THC will continue expanding later on. This straightforwardly leads to more and more grounded addictions to cannabis. One contention that the professional sanctioning development argues is that

hey kids you should apply

hey kids you should apply Sinus pressure and general malaise have prevented me from typing up this post as eloquently as it could be, but the story below has been bouncing around my head for about a week nonetheless. In the summer before my senior year of high school, I went to meet with the IB coordinator (basically a guidance counselor) to review my college application strategy. I presented her with my list of colleges, mostly state schools with a few oddball private schools thrown in there. Nothing on the level of Mass Tech made my list. I actually hadn’t even thought about applying to MIT until the coordinator suggested it. I thought she was joking, and then I didn’t give it any more thought until around Thanksgiving of that year. By that point I had filled out the core part of my Common App and was bored with the application process. The thought of all the supplemental essays was gross, since I figured I was just going to go to a state school anyway (scholarships, man). For some reason, I went to mitadmissions.org. A series of clicks led to me opening a MyMIT account and filling out biographical information. I’m not being paid to say this, but I thought the MIT app was a lot friendlier than a lot of what Common App asked for. Then I realized that I had to schedule an interview. It takes me a bit of time to build up enough courage to send important emails. I just feel like I come across as weird and childish when corresponding with Smart, Important, Successful Adults. For the next few days I considered scrapping the application just because I was scared of screwing up the interview. I didn’t make first contact with my assigned EC (the interviewer) until December 5, which was just five days before the deadline to schedule an interview. Technically early but also a lot later than seemed comfortable at the time. After all, MIT is one of those schools that you strategize to get intoâ€"you don’t just suddenly decide to apply (right?). Funny enough I didn’t hear back from my EC until the eighth, at which point I had almost given up on making the deadline and was certain that I had said something cringeworthy in the email that caused her to redflag me. She forwarded the email to someone else since she was too busy to interview me (as one might be during the holiday season), and I was assigned a new EC. It was relatively painless in retrospect but I was a little stressed about it. On the ninth, I contacted the new EC and we set an interview date for the sixteenth. I went into the interview comfortable, mostly because I had convinced myself that I wasn’t good enough anyway, so really there was no way for the interview to mess up my application (you’re right I have been self-deprecating since before it was cool). Looking back, that’s kind of a bad attitude to have, but it ended up working. I had a nice conversation with my EC that didn’t feel forced, even though it was a little awkward in the beginning because I didn’t know what he looked like so I couldn’t find him (he was wearing an MIT sweatshirt). I got to ask him questions about MIT, which was useful since I’d never even travelled anywhere on the East Coast. If anything, even if I hadn’t gotten into MIT, I think that interview gave me a little boost of confidence that helped me write the pile of essays requested by other schools as supplements (shoutout to MIT’s mini-essays). I went home a little more confident that MIT might want me, ate some brownies, and didn’t finish the MIT application until 12/31 around noon. This brings me to the real point of this post. I’m talking to the procrastinators in the audience. Those people who wait until the last minute to finish anything up just because that’s the way they are. I didn’t plan on applying whatsoever until I did. Everything was ever-so-slightly last minute and I still got in. (Note: This isn’t me bragging about myself being tHaT gOoD of an applicant. If you Google me, you won’t find articles about me doing Big Things; in fact, you probably won’t find anything about me at all.) I procrastinate because I find difficulty getting motivated until I feel a surge of nervousness and adrenaline brought on by a quickly approaching deadline. I’ve heard other people say that they produce their best work at the last minute. Or maybe you’re just not really sure if you want to do this whole application thing or not, so you’re waiting for deadlines to pass so that you can just choose not to choose. Either way, here’s why I think you should apply. 1. Applying to MIT is how you get into MIT. How else would you? 2. Worst case scenarioâ€"you don’t get in. Odds are, if you’re applying here you’re definitely a good fit for the academic world at large (you gotta be a nerd to want to go to nerd school). Not getting into one school out of all the schools in the world isn’t really anything to complain about. And if a rejection causes you to establish a grudge against the Institvte, by all means direct that passion into doing something with your life that will show Admissions that they were wrong about you. After all, it’s the students that make the school great, not the other way aroundâ€"you have it in you already (I wrote this with sincerity, don’t cringe). 3. More applications means a larger applicant pool means more work for MIT Admissions. Don’t get me wrong, I love the people who work there, but I also love that they’re getting crushed under the weight of thousands of applications right now. It makes for a better freshman class and stuff. 4. You’d really like it here. 5. Financial aid is pretty generous compared to other schools. It was actually cheaper for me to go to MIT than to go to a public tech school in a state adjacent to my home state (not naming any names). Don’t miss out on a potentially more economical option! With that in mind, I hope you’re doing well today/tonight/whenever you’re reading this. Take care of yourself and try not to let the stress eat you alive as it can tend to do this time of year. Don’t be afraid to reach out to someone if you need help (important end-of-2017 lesson). A special shoutout to the people who emailed me happy birthday yesterdayâ€"gotta love random acts of kindness from strangers :,-). Post Tagged #admissions interview

Social Issues Related to Smoking and Alcohol Consumption...

Alcohol consumption is linked to many harmful consequences for the individual drinker, the drinker’s immediate environment and society as a whole. There are many social consequences such as traffic accidents, workplace-related problems, family and domestic problems, and interpersonal violence. Work People with alcohol dependence and drinking problems are on sick leave more frequently than other employees. In Great Britain, up to 25% of workplace accidents and around 60% of fatal accidents at work may be linked to alcohol. drinking alcohol at work and hangovers may reduce productivity. Performance at work may be affected both by the volume and pattern of drinking. Co-workers perceive that heavy drinkers have lower performance,†¦show more content†¦Also arguments over someones drinking can cause family and relationship problems that may lead to break up. To address this families may consider going to councilling to stop the alcohol abuse and also work out any issues that have been the outcome of the constant alcohol abuse from a family member. Link between alcohol and poverty? Apart from money spent on drinks, heavy drinkers may suffer other economic problems such as lower wages (because of missed work and decreased efficiency on the job) and lost employment opportunities, increased medical and legal expenses, and decreased eligibility for loans. To address this issue the government should invest in centers to inform people of the horrible outcomes of alcohol abuse and also help the people who have been affected to get back on their feet. Alcohol abuse could be costing the UK up to  £6 billion a year in NHS bills, premature death, losses to business and drink-related crimes and accidents, it was claimed today. A study by the Royal College of Physicians said drink-related health problems could account for up to 12% of total NHS spending on hospitals, about  £3 billion. But campaigners said that with the estimated  £3 billion lost through absenteeism, unemployment, premature deaths and alcohol-related crimes and accidents the total cost of excessive drinking is  £6 billion.Show MoreRelatedLifestyle And The Environment Factors That Affect People s Health779 Words   |  4 Pagesof people and it causes many social and biological consequences, such as an alcohol consumption and smoking. It has been evidence that people who are smoking, they are more vulnerable to the respiratory tract and cancer diseases. Firstly, the burden of morbidity and mortality are related to the harmful effects of alcohol consumption and most parts of the world have considered these issues (Rehm et al.,2009). Alcohol use has many crucial health effects and some social repercussions. Some of theseRead MoreRaising Taxes on Tobacco and Alcohol1637 Words   |  6 PagesRaising taxes on tobacco and alcohol The harmful effect of tobacco and alcohol are well profound and experienced in the daily lives of people across the world. It has been mentioned and medically proven that some of the deadliest conditions like liver cirrhosis and cancers are associated with the consumption of these two substances. The rate of the abuse apparently is increasing with the heightened networking of the globe and the use of these two substances has fast moved to the abuse levelsRead MoreDriving Behavior That Makes Alcohol Consumption So Dangerous?1050 Words   |  5 PagesWhat is the specific deficit in driving behavior that makes alcohol consumption so dangerous? Alcohol consumption can cause impairment while operating machinery or driving. Alcohol has be proven to affect two specifics part of the brain. The prefrontal cortex and the hippocampus. The prefrontal cortex is the center of attention while the hippocampus is the center of learning and memorization. While driving under the influence of alcohol, our attention (which is controlled by the prefrontal cortex)Read MoreLife Piercing Pregnancy Issues : Teratogens Essay1231 Words   |  5 PagesPregnancy Issues: Teratogens Ever since the dawn of time, pregnancy has been an important event in the life process of women. Some may argue that the maturation of the infant is solely their responsibility. However, the carrier’s habits can influence the baby’s development significantly. Some may leave the baby unharmed, while others might cause pregnancy issues. To further elaborate this topic, the following lines will discuss the effects that teratogens may have on the baby and his life. Alcohol consumptionRead More Alcohol and its effects Essay1479 Words   |  6 Pages Alcohol is a large part of American culture. All over the United States drinking is not only acceptable but a social norm from teenagers to adults. This is not only the case in the U.S., but all over the world, where some drinking ages are 18 and 19 years of age. In America specifically, alcohol has been around for centuries and is a large part of many social gatherings. Although this is the case now, in the early 1900’s during the prohibition period, all alcohol was banned and deemed illegal toRead MoreThe Current Economic Arguments And Concerns Around Binge Drinking1090 Words   |  5 Pagesresearch articles, economic theories and models to report on this issue. The purpose of this economics report is to illustrate the economic concerns and arguments around smoking in Australia and the methods of taxing aimed at reducing the smoking rate. The report will use a variety of research articles, economic theories and models to report on this issue so that the CEO of the Cancer Council of Australia has a thorough understanding. The Issue of Binge Drinking in Today’s Society Research has stated thatRead MoreDo Western Diets and Lifestyle Negatively Affect People’s Health?1489 Words   |  6 Pagesknowledge that health includes three aspects: physical health, mental health, and social well-being health, not just without any disease. Western diets refer to the food as red meat, sugary desserts and drinks, high-fat foods and refined grains, etc. Western lifestyle is the lifestyle of low levels of exercise, more consumption of fast food, sedentary lifestyle, more online communication than face-to-face contact, smoking, drinking, etc. This essay will argue that there are harmful effects of westernRead MoreThe Ethical Problems of Gambling Essay example883 Words   |  4 Pagesphysical harm gambling can cause. Gambling is often associated with alcohol consumption especially alcohol consumption that is excessive in nature. Gambling is also associated with smoking. Smoking cigarettes have been proven over time to cause many cancers or other illnesses. However, gambling can be equally as destructive mentally and financially as it is physically harmful. Gambling can be like any other vise such as drugs and alcohol. It can be highly addictive to the point where there is much needRead MoreCardiovascular Disease Among Aboriginal Men And Women Of Australia1632 Words   |  7 PagesCardiovascular disease, 2016). In order to examine the health issue such as cardiovascular disease among Aboriginal men and women using social determinants of health. We should understand what is meant by social determinants of health(SDH)? According to World Health Organisation (2016) â€Å"The social determinants of health† are the conditions in which people are born, grow, live, work and age. This can be further explained as the economic and social aspects like education, food, housing, and health care systemsRead MoreThe Challenges of Raising Tobacco and Alcohol Taxes925 Words   |  4 PagesWill raising tobacco and alcohol taxes decrease consume rs and benefit to fund states and people for the rising medical costs? It has been said a lot about the dangers of smoking and drinking. We hear about it everyday in the mass media and from health professionals. It is hard to see people losing their voice, being unable to work and in the end dying because of cancer. It is also painful to watch the whole family from a household dying as a result of their car being hit by drunk driver. There are

The Medical Definition Of Body Imaging Essay - 1586 Words

According to Merriam-Webster Dictionary the medical definition of body imaging is â€Å"a subjective picture of one s own physical appearance established both by self-observation and by noting the reactions of others.† This medical definition got me thinking, why does the â€Å"reactions of others† have anything to do with how we see ourselves, why do we let other people hold power of this strength over us? It doesn’t matter your age everybody has thoughts about their body image, this paper will be an in depth look at the thought process and the consequences ourselves and others put on our bodies. I chose to talk about this topic because I’ve always been self-conscience of my body, this has gotten worse recently as I am currently pregnant. I struggle everyday with knowing I’m growing a beautiful human inside me and hating my body and the way it’s changing. As we all go about in our everyday lives, we are all bombarded with messages concerning what we should look like. However, females are more concerned with body image in fact, 91% percent of women are unhappy with their bodies. So what should we look like, according to media surrounding us in magazines, billboards, tv, even books? The answer is thin. The models depicted are often 13 to 19% below healthy weight! As females across the United States are exposed to this media they are belittling themselves in more ways, only 5% of females naturally poses the body type we see in today’s media. When we can’t reach these unrealisticShow MoreRelatedTotal Death Should Be Over Time2193 Words   |  9 PagesThere have been many variations of what the definition of total death should be over time. Until the Harvard Medical Committee formed their definition in 1968 the common definition of death was that, once cessation of cardiovascular activity occurred, a person was considered dead. This was changed when the Harvard Medical Committee released their own definition, stating the adoption of the â€Å"irreversible coma† as being the new standard for determining end of life (Jonas, 132). Presently in the UnitedRead MoreMedical Technology : Technology Is Happening Every Day1168 Words   |  5 PagesMedical Technology Advancement in medical technology is happening every day. Doctors are looking for the best and most modern methods to help them take care of their patient’s needs. The advancements in medical technology have been immense in the last decade, and they are only going to keep advancing. Medical technology incorporates a wide variety of healthcare tools and is used to diagnose, monitor and treat diseases or medical conditions. Such technologies are intended to improve the quality ofRead MoreThe Theories Of Schizophreni Dopamine, Glutamate, Brain Abnormalities, And Nature Vs. Nurture813 Words   |  4 PagesThe four theories that are behind the cause of schizophrenia as referenced in the PowerPoint are Dopamine, Glutamate, Brain Abnormalities, and Nature vs. Nurture / More than one cause. 1. Dopamine Definition Dopamine is a neurotransmitter. It is one of the chemicals that is responsible for transmitting signals between the neurons of the brain. However, very few of those neurons actually produce dopamine. (psychologytoday.com) Theory The main theory concerning dopamine is that too much it canRead MoreThe Advancements Of Medical Technology1549 Words   |  7 PagesAdvancement in medical technology is happening every day. Doctors are looking for the best and most modern methods to help them take care of their patient’s needs. The advancements in medical technology have been immense in the last decade, and they are only going to keep advancing. Medical technology incorporates a wide variety of healthcare tools and is used to diagnose, monitor and treat diseases or medical conditions. These technologies are intended to improve the quality of healthcare deliveredRead MoreScience Is A Division Of Health Care1670 Words   |  7 PagesRadiologic science is a division of health care that deals with imaging for diagnoses of diseases, broken bones, and other problems. A few examples of radiologic sciences are sonography, X-Ray, mammography, MRI, PET scan, CT scans, radiation therapy, nuclear medicine, and so much m ore. These tests are completed using large devices that will take scans of your body, sometimes with the help of dyes and gamma rays. All of the machines are different, but have one thing in common: they all use technologyRead MoreStroke935 Words   |  4 PagesStroke Definition: A stroke is the sudden death of the cells in a specific area of the brain caused by inadequate blood flow. Another name for it is cerebral vascular accident (CVA). A stroke is also called a brain attack. Description: A stroke occurs when an artery bursts or becomes closed when a blood clot lodges in it and blood flow is interrupted to that part of the brain. Blood circulating to that area of the brain served by the artery stops at the point of rupture, and the brain tissueRead MoreRobotic Surgery : Surgical Surgery1746 Words   |  7 Pagesallow for robots to be used in surgery. Robotic surgery is relatively new to the medical industry and it is often underrated. Robotic surgery offers greater efficiency, and utility than that provided through traditional surgical methods. The most traditional and common way of performing surgery is laparoscopically. This means the surgery is performed while looking through a small, camera inserted into the patient’s body. 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Echocardiography is based on the Principles of Wave transmission (Ultrasound) and The Doppler Effect which are considerably cheaper compared to X-ray imaging, CT, MRI, nuclear medicine and other diagnostic techniques (Cootney, 2001). In addition to cost, ultrasound cardiac imaging machines are relatively small and mobile which can also satisfy the requirements of meas uring the cardiac function fast and accurately. Physics principles of Echocardiography UltrasoundRead MoreLab Analysis : Acoustic Mismatch2109 Words   |  9 Pages1. * Ultrasound techniques are used to detect structure inside the body. A gel is used when a 1MHz transducer is placed on the skin to avoid acoustic mismatch at the skin-transducer interface. (a) Define acoustic mismatch (in this particular case). Acoustic mismatch, by definition, is the discrepancy between the acoustic impedances of two or more mediums (MacLennan, 2006). This occurs when a propagated soundwave, passing through one medium, travels into another medium of unequal impedance. In the

Marketing Brand Strategy Free Essays

Decide if you would like to brand your product or service. Then identify three products or services in your industry that have a logo or slogan. After which, either develop a logo or slogan that will identify your product or service or explain why branding is not the best marketing plan. We will write a custom essay sample on Marketing Brand Strategy or any similar topic only for you Order Now Then write a marketing memo to the advertising division of your company rationalizing your choice. Evaluation Criteria: Have you included all the required elements? Have you identified the environmental factors and described their influence appropriately in the given situation? Please use the textbook – Marketing Management 12E by Kotler Keller and other sources. If you are using sources other than the text, you must provide complete citations. Is the paper professionally presented? Remember your audience – senior management at your company. It is important to present your information as clearly and succinctly as possible. Please read the instructions carefully. Please make sure that 1 of the 3 references that you are using is my text book – Marketing My product brand : â€Å"Smiley ulcer-guard toothpaste†, Company: Teethal Slogan : Guardian in disguise –   forever with a smile [ which implies that this above mentioned toothpaste prevents from the oral infection of ulcers which shadows a face with grin and no smile for a long period. ] Logo: A smile embedded in a circle Three products in the industry having logo or slogan are as follows – 1. HLL’s Close-Up 2. Proctor and Gamble’s Pepsodent 3. Colgate Palmolive’s Colgate Why banding is not the best marketing plan? Strategic planning is a process which gives a detailed understanding of the growth and provides a futuristic view of a business enterprise. Careful study of the strategic planning helps in scrutinizing and developing a steady marketing plan for a product line or a brand. Every marketing plan should involve a thorough analysis of the external and internal environment. If the environment is stable, most of the activities will be predictable and convenient for the organization. But in today’s scenario, the environment is changing faster and faster which leads to discontinuity with the past. The environmental survey is the cornerstone to every marketing plan. The various macro environmental factors like political, social, economical, technological, natural and legal environment imbibe a sense of competitive advantage over other competitors. In the course of studying and analyzing the marketing plan, marketers also identify the brand power of the product lines existing in that firm, which speaks about the positioning and differentiation of the products. Branding is a process of developing a differentiated product which is positioned in the minds of the consumers as a brand by way of its logo and slogan. Branding is just one strategy in the whole of the marketing strategy of the marketing plan. If Branding is studied without looking over the marketing plan, then the outcome would be disastrous as branding is a subset of the marketing strategy which in turn is a subset of the marketing plan which is a subset of strategic planning. Hence it is said that branding need not be the best marketing plan. If a marketing plan is properly carried out, it satisfies the process of branding too (Batra et al 1999, Kotler, 2001, Ramaswamy et al;, 2004). Marketing Memo to the Advertising firm: Lintas My organization â€Å"Teethal† deals with the manufacture of varied products of toothpaste. Recently a new product is been manufactured named – Smiley ulcer-guard toothpaste, which has a unique differentiating factor of overcoming the worst oral infection caused by ulcers. I have carried out a detailed learning of this product which is branded by taking into consideration the environmental factors like consumer and demand for the product, industry competition, technology and social environment which plays a major role. The following specification needs attention while carrying out the advertising plan (Batra et al, 1999 Gilbert, 2003). Product Specifications: Attributes of the brand: long lasting fresh breath, ulcer protection, economical Personality of the brand– always charming and vibrant Benefits of the brand – All the attributes provide a functional benefit â€Å"I won’t have to worry about my oral protection†. The attribute economical translates into an emotional benefit which makes the user feel important for maintaining value-for-money. Values of the brand – The brand also says something about the manufacturers’ values – hygienic and effective and powerful. User of the product: all age group.   Strongly advisable for teenagers who have bad eating habits and executives working under stress. Pricing:   Although the product is very much effective for every user, the price is economical to encourage the masses to buy the product and avail the benefit of its healing touch. 200 gm toothpaste is priced at US Dollars 3. Promotion: The product could be initially advertised in the urban cities on Television, in metros on FM radios and in the rural places on TV cables [just a suggestion] Distribution: The product is a convenience product and hence will be sold at every local convenient store. Intensive distribution mode will be adopted to enhance its usage and improve its beneficial value. Based on the above requirements, kindly prepare the advertising budget to bring out the clarity of this advertising campaign so as to provide the necessary resources. Also provide us with your study carried out with regards to the internal differences between the advertising plans which arise from the differences in the external factors and the environmental situations which the advertisers face (Batra et al 1999, Kotler, 2001, Ramaswamy et al;, 2004). References – Batra, R., Myers, J. G., and Aaker, D. A. (1999), Advertising Management, 5th ed, New Delhi: Prentice. Gilbert, D. (2003), Retail Marketing Management, New Delhi: Pearson. Kotler, P. (2001), Marketing Management, Millenium ed, New Delhi: Prentice. Ramaswamy, V. S. and Namakumari, S. (2004), Marketing Management: Planning, Implementation and Control, 3rd ed, Delhi: Macmillan.       How to cite Marketing Brand Strategy, Essay examples

Training and Developing Environment for BHP- myassignmenthelp

Question: Discuss about theTraining and Developing Environment for BHP Billiton. Answer: Introduction Upgrading and advancing the skills and capabilities of the workforce has been considered as one of the empirical tasks for any of the business organization. This process has been given as the highest priority as the employees are considered as one of the most valuable assets of the business corporation. Training and development is the process through which the enterprise can bring up-gradations in the skills and potential of an individual in order to enhance their performance level resulting from an increase in the productivity of the organization (Arnold, 2016). This mechanism is one of the biggest management tools for advancing and bringing growth to the business firm. The below-presented report has been focused on one of the Australian multinational corporations of the hospitality industry. BHP Billiton is one of the biggest brand names in the sector and the below-presented report is aimed at the training and development process of this company. Forces integral to the organization According to the research, it has been evaluated that there is the varied range of elements that are stimulating the process of training and development within the business environment and the same is with BHP Billiton. And as per the given scenario, globalization is the chosen factor that is affecting the process of training and development of the firm (Asfaw, Argaw Bayissa, 2015). As the enterprise is a multinational brand and is executing the operations on the international level and consequently the concept of globalization has been considered as a huge term that will impact the association. And furthermore, the way toward training and development inside the workplace is likewise influenced by globalization. Preparing and improvement are one of the vital undertakings that are required to be executed basically and viable for the headway of the workforce. Some of the basic components of this process are timely and regular training sessions for updating the knowledge and encouragin g an open communication process for motivating employees. This will aid the entity in bringing an increase in productivity and profitability. Globalization Globalization means integration and collaboration of techniques and process due to a merger of boundaries of two different nations or regions. This revolutionary concept offers wide exposure to the business organizations in terms of advancements in technologies and techniques. Moreover, it also makes integration of cultural aspects and other factors, exchange of ideas, etc. This will be proven very much beneficial for the business on various grounds (Adotel 2016). For instance, the internet is one of the greatest innovations of globalization and this has led massive global incorporation and promotion to trade and various aspects of administration and politics. For instance, cloud computing can be used by BHP Billiton for storing the confidential data of the guests. This system makes the entity able in storing the data in a precise and systematic manner and makes available whenever required (Ingram 2018). The business firm will empower them in growing the business to the new locales a nd markets. In addition, influencing exchanges with alternate countries to will likewise help the element as new innovations, assets will be gotten to and that will be demonstrated particularly useful for the firm on the number of angles (Danev 2017). Advancement of communication skills by training and development practices On the basis of the research executed on the given scenario, it has been observed that BHP Billiton can make implementation of training and development sessions for advancing the communication skills of the workforce (Hrcouncil 2018). As communication skills are one of the basic skill and capability that is required by the workforce for executing all the operations and functionalities. Correspondence has been considered as a critical segment of the authoritative and administrative execution and flourishing of any of the efforts and same is for the flying business. There are various operations that are required to be performed and communication skills are one of the basic essential elements in the same. There are two forms of communication that are used by the workforce in hospitality sector (ieeexplore.ieee 2006). Training and development for both the forms will bring a hike in the performance and productivity. Written communication: This form of communication comprises of various operations and activities such as communicating through written letters, reminders, reports, work applications and resumes, showcasing writing, sees on staff noticeboards sheets, representative handbooks, limited time signs, dinner orders, enrollment application shapes, glide asset reports. Electronic correspondence as the web and email and in addition content informing has turned out to be essential strategies for correspondence in the working environment (Kapadia 2016). And hence making provision for the training and development of this form of communication is required to consider as a necessity. Verbal communication: This form of communication plays an integral role in the business practices and operations executed by the business corporation. There are various operations such as welcoming the guests, listening to the requirements and fulfilling them, attending phone calls and reverting as per the demand etc. The mentioned practices are required to be performed in a professional and appropriate manner and for which BHP Billiton is required to organize relevant training sessions. Reason for choosing updating communication skills The process of communication plays an empirical role in the operations and routine work f the business corporation. This mechanism enables the firm in exchanging the ideas, thoughts,, required data and other information that will be proven advantageous for the business enterprise. And hence it is one of the basic necessities for any of the firm to maintain an updated communication process with the professional set of skills in the concerned staff. The business entity will be experiencing various changes that will be proven beneficial for the BHP Billiton. The positive changes are the reasons due to which this area has been chosen as per the scenario and the same is explained below: The strong relationship with the guests: The staff with the set of professional communication skills and capabilities will enable the business corporation in trust of guests and strong relationships will be developed. Clarify: Appropriate communication process will allow a flow of relevant information and appropriate data will be exchanged (Opentextbc 2018). This will develop clarity amongst the management and the staff members. Collaboration: BHP Billiton is a multination and international brand name that operates business all over the world and hence updating the process of communication will be proven advantageous for the firm. The process of communication plays a fundamental part in the streamlining the procedure and make changes to the final products (Knight, 2015). At the point when the staff is trading thoughts and contemplations unreservedly then there will be fewer odds of conflictive circumstances and issues. Henceforth viable communication process has been expected a critical part in building up a feeling of joint effort inside the business association and for doing as such the administration is required to make the arrangement of preparing and improvement sessions concerning the headway of a correspondence procedure Training and development plan Conducting the Needs assessment Resources Required Who will I need to consult Who will I need to Inform Start Date Completion Date Notes Ensure employees readiness for Training Written feedbacks, reverts to e-mails Management staff Team leaders 23-03-2018 30-03-2018 Follow Up at regular intervals is must for ensuring conformity on feedbacks Create the Learning Environment Separate area for training sessions, modern technology. Team leaders Team members 1-04-2018 08-04-2018 Ensuring Transfer of Training Resources will differ as per the profile of the staff Concerned teams lead Concerned teams members 10-04-2018 15-04-2018 The resources are required to maintained and made available as per the profiles of the staff that are required to get training sessions Developing and Evaluation Plan Monitoring and supervising staff Management authorities Team leaders and other staff 16-04-2018 30-04-2018 Select Training Method Availability of options of training methods and the staff. Professionals and training heads Team leads and members 01-05-2018 07-04-2018 Develop and Deliver the Program Management staff, and the team leads Training heads and HODs Project plan developing team 08-04-2018 15-04-2018 Monitor and Evaluate the Program. Monitoring and supervising staff Management authorities Team leaders and other staff 16-04-2018 30-04-2018 Conclusion After summing up the above analysis it has been analyzed that communication process is an essential part for success and growth of the business organization and hence training and development of same is required to be done significantly in BHP Billiton. After analyzing the given scenario the term globalization has been chosen as it has various impacts on the training and development process of an entity. References Adotel, L, (2016). How globalization affected organizational communication? Retrieved from https://www.bayt.com/en/specialties/q/271045/how-has-globalization-affected-organizational-communication/. Arnold, J. (2016). Coaching Skills for Leaders in the Workplace: How to unlock potential and maximise performance. Hachette UK. Asfaw, A. M., Argaw, M. D., Bayissa, L. (2015). The impact of training and development on employee performance and effectiveness: A case study of District Five Administration Office, Bole Sub-City, Addis Ababa, Ethiopia. Journal of Human Resource and Sustainability Studies, 3(04), 188. Danev, M, (2017). The effects of globalization on global communication, Retrieved from https://bizfluent.com/info-8232542-effects-globalization-global-communication.html. Hrcouncil, (2018). Learning, training and development, Retrieved from https://hrcouncil.ca/hr-toolkit/learning-implementing.cfm. ieeexplore.ieee, (2006). Training and development: Enhancing communication and leadership skills, Retrieved from https://ieeexplore.ieee.org/document/1599558/. Ingram, D, (2018). The impact of globalization on communication skills and development, Retrieved from https://yourbusiness.azcentral.com/impact-globalization-communication-skills-development-28172.html. Kapadia, V, (2016). 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