Blood :: essays papers

Blood Enclosures of blood Shows are ordered into four sub-fields: catastrophes, comedies, melo-dramatizations, and parodies. Each sub-field has attributes, which makes it recognizable. It is entirely expected to discover any blend of the sub-fields inside a play. To characterize show one must glance at the more unmistakable topic. This paper is concentrating on the dramatization â€Å"Parentheses of blood†, by writer Sony Labou Tansi. Tansi was conceived in Congo in 1947. Of his fifteen plays most were distributed in French. In 1986 his work was appointed for English interpretation. Tansi has survived Africas time of imperialism and the dictorial governments that followed. Congo was under French pioneer rule through his pre-adult years. It experienced times of military fascism before democratization. Tansi was an individual from the restricting party in Congo and won himself a seat in the National gathering in 1993, only two years before his demise. In the same way as other others in post-pilgrim Africa, Tansi felt abused and untrusting of government, this is unmistakably obvious in â€Å"Parentheses of blood.† This play is an African Drama. Three-dimensional characters are basic in African shows, this is essential so as to make the dramatization reasonable. Another topic of African plays is the nearness of a storteller. This is basic in light of the fact that numerous plays have been gone down through ages by word. A third distinctive component is a group of people that includes a functioning job inside the play. A last distinguishing source is the nearness of routine. The characters in Tansi’s play were irrefutably three-dimensional. They all had unmistakable characters and body, a basic for making the show credible. In what manner can the nonattendance of the three residual components of African show be clarified? Tansi’s work was done in the post-pioneer period. In view of French impact African routine turned out to be less unmistakable. It was not completely cleared out, but since of French strategy numerous once normal innate melodies and move turned out to be less basic among Africans. Writing in a cutting edge period Tansi had no requirement for a narrator. This play is a portrayal of the way Tansi saw life in Africa from his own perspective. Tansi didn't decide to have a functioning crowd. Not every single African show had this trademark, yet this could be another result of the progress to the post-present day writing of Africa.

Antilegalization Of Marijuana Essays - Drug Control Law, Free Essays

Antilegalization Of Marijuana Essays - Drug Control Law, Free Essays Antilegalization Of Marijuana Dear Congressman, I am respected to think of you on such a critical subject of national concern. Normal residents are irritated and downright exhausted with the medications and wrongdoing issues in America. These upstanding residents, that add to the development of American culture, are being informed that legitimization is a sensible option in contrast to managing these issues in their networks. Sanctioning of any medication is anything but a positive method to battle wrongdoing. Indeed, there is no authentic motivation to legitimize drugs. The Legalization of cannabis is the beginning purpose of the star legitimization of medications development. The issue of sanctioning cannabis is genuinely a disputable one, and unquestionably one that requires a plenty of contemplations at the top degrees of the authoritative branch. While considering the chance of legitimizing weed as a recreational medication, there are a number of worries that ring a bell. Is weed truly destructive to the client? Is weed an addictive medication? Does the utilization of weed lead to reliance circumstances? Does it go about as portal to progressively risky medications? Does the thought of legitimizing weed send an improper, wrong message to the young people of America? Mr. Congressman, the response to every one of these inquiries is YES. As indicated by the DEA (1998), the preeminent leader of medication information in America, there are more than 10,000 logical examinations that demonstrate pot is a hurtful and addictive medication. However there is no solid examination that demonstrates cannabis has any clinical worth. Pot is a shaky blend of more than 425 synthetic substances, which when smoked are changed over to more than thousands. The majority of these are harmful, psychoactive synthetic substances which are unstudied and show up in uncontrolled qualities. Pot prompts a wide range of outcomes relying upon the character and general attributes of the individual utilizing the medication. These may incorporate, yet are not constrained to: untimely malignancy, enslavement, coordination what's more, discernment weakness, mental scatters, antagonistic vibe and expanded forcefulness, general unconcern of life, memory misfortune, regenerative handicaps, and hindrance to the invulnerable framework. Maryjane is as of now up to multiple times more powerful than it was in the 1960's, which makes the medication even increasingly addictive. In 1994, a U.S. Court of Appeals decided that pot ought to stay a Schedule I medicate: profoundly addictive with no clinical helpfulness. Maryjane is a destructive substance. The utilization of pot for the reasons for inebriation prompts various genuine wellbeing dangers. Research has demonstrated that maryjane harms transient memory, twists discernments, weakens complex engine abilities, modifies the pulse, can prompt serious nervousness, and can cause suspicion and laziness. A condition called Amotivational disorder take places after incessant use. It is characterized by Dr. Harry Avis (1996), educator of brain research as, a condition described by an absence of aspiration or want to succeed, dared to be the consequence of smoking cannabis. As detailed in The Clinical Journal of Australia, Marijuana causes birth deserts, fetal harm, lung malignant growth, long haul impedance of memory, schizophrenia, concealment of the safe framework, and even leukemia in the offspring of cannabis smoking moms (Nahas and Latour, 1992). The National Institute on Drug Abuse (1996) announced that the synthetics found in pot smoke smothers the neurons in the data preparing arrangement of the hippocampus. This is the some portion of the cerebrum that is vital for learning, memory, and the incorporation of tangible encounters with feelings and inspiration. Cannabis, should it be authorized, would demolish numerous Americans' capacities to learn, and would unexpectedly rot the turn of events and progress of the American Society. Cannabis is hazardous, and it is more risky than it ever has been. The government Drug Misuse Warning Network, or DAWN, asserts that ongoing insights appear increments in the quantity of patients referencing pot in clinic crisis rooms (The Marijuana Debate Goes On, 1998). Unpracticed clients may endure intense tension the first occasion when they use it. This could be an immediate consequence of the expansion in intensity of weed. Producers approach the most recent farming advancements and logical strategies which empower them to develop all the more impressive maryjane. Producers have gotten amazingly refined about creating assortments of maryjane with high centralizations of THC (Is Maryjane Dangerous? Is It Addictive?, 1995). THC, or Delta-9-tetrahydrocannabinol is one of the 400 synthetic compounds in cannabis. It represents a large portion of weed's psychoactive, or brain changing, impacts (Facts About Marijuana and Marijuana Abuse, 1996). The degrees of THC found in the present day tranquilize markets' weed are a lot higher than they have ever been. The centralization of THC will continue expanding later on. This straightforwardly leads to more and more grounded addictions to cannabis. One contention that the professional sanctioning development argues is that

hey kids you should apply

hey kids you should apply Sinus pressure and general malaise have prevented me from typing up this post as eloquently as it could be, but the story below has been bouncing around my head for about a week nonetheless. In the summer before my senior year of high school, I went to meet with the IB coordinator (basically a guidance counselor) to review my college application strategy. I presented her with my list of colleges, mostly state schools with a few oddball private schools thrown in there. Nothing on the level of Mass Tech made my list. I actually hadn’t even thought about applying to MIT until the coordinator suggested it. I thought she was joking, and then I didn’t give it any more thought until around Thanksgiving of that year. By that point I had filled out the core part of my Common App and was bored with the application process. The thought of all the supplemental essays was gross, since I figured I was just going to go to a state school anyway (scholarships, man). For some reason, I went to mitadmissions.org. A series of clicks led to me opening a MyMIT account and filling out biographical information. I’m not being paid to say this, but I thought the MIT app was a lot friendlier than a lot of what Common App asked for. Then I realized that I had to schedule an interview. It takes me a bit of time to build up enough courage to send important emails. I just feel like I come across as weird and childish when corresponding with Smart, Important, Successful Adults. For the next few days I considered scrapping the application just because I was scared of screwing up the interview. I didn’t make first contact with my assigned EC (the interviewer) until December 5, which was just five days before the deadline to schedule an interview. Technically early but also a lot later than seemed comfortable at the time. After all, MIT is one of those schools that you strategize to get intoâ€"you don’t just suddenly decide to apply (right?). Funny enough I didn’t hear back from my EC until the eighth, at which point I had almost given up on making the deadline and was certain that I had said something cringeworthy in the email that caused her to redflag me. She forwarded the email to someone else since she was too busy to interview me (as one might be during the holiday season), and I was assigned a new EC. It was relatively painless in retrospect but I was a little stressed about it. On the ninth, I contacted the new EC and we set an interview date for the sixteenth. I went into the interview comfortable, mostly because I had convinced myself that I wasn’t good enough anyway, so really there was no way for the interview to mess up my application (you’re right I have been self-deprecating since before it was cool). Looking back, that’s kind of a bad attitude to have, but it ended up working. I had a nice conversation with my EC that didn’t feel forced, even though it was a little awkward in the beginning because I didn’t know what he looked like so I couldn’t find him (he was wearing an MIT sweatshirt). I got to ask him questions about MIT, which was useful since I’d never even travelled anywhere on the East Coast. If anything, even if I hadn’t gotten into MIT, I think that interview gave me a little boost of confidence that helped me write the pile of essays requested by other schools as supplements (shoutout to MIT’s mini-essays). I went home a little more confident that MIT might want me, ate some brownies, and didn’t finish the MIT application until 12/31 around noon. This brings me to the real point of this post. I’m talking to the procrastinators in the audience. Those people who wait until the last minute to finish anything up just because that’s the way they are. I didn’t plan on applying whatsoever until I did. Everything was ever-so-slightly last minute and I still got in. (Note: This isn’t me bragging about myself being tHaT gOoD of an applicant. If you Google me, you won’t find articles about me doing Big Things; in fact, you probably won’t find anything about me at all.) I procrastinate because I find difficulty getting motivated until I feel a surge of nervousness and adrenaline brought on by a quickly approaching deadline. I’ve heard other people say that they produce their best work at the last minute. Or maybe you’re just not really sure if you want to do this whole application thing or not, so you’re waiting for deadlines to pass so that you can just choose not to choose. Either way, here’s why I think you should apply. 1. Applying to MIT is how you get into MIT. How else would you? 2. Worst case scenarioâ€"you don’t get in. Odds are, if you’re applying here you’re definitely a good fit for the academic world at large (you gotta be a nerd to want to go to nerd school). Not getting into one school out of all the schools in the world isn’t really anything to complain about. And if a rejection causes you to establish a grudge against the Institvte, by all means direct that passion into doing something with your life that will show Admissions that they were wrong about you. After all, it’s the students that make the school great, not the other way aroundâ€"you have it in you already (I wrote this with sincerity, don’t cringe). 3. More applications means a larger applicant pool means more work for MIT Admissions. Don’t get me wrong, I love the people who work there, but I also love that they’re getting crushed under the weight of thousands of applications right now. It makes for a better freshman class and stuff. 4. You’d really like it here. 5. Financial aid is pretty generous compared to other schools. It was actually cheaper for me to go to MIT than to go to a public tech school in a state adjacent to my home state (not naming any names). Don’t miss out on a potentially more economical option! With that in mind, I hope you’re doing well today/tonight/whenever you’re reading this. Take care of yourself and try not to let the stress eat you alive as it can tend to do this time of year. Don’t be afraid to reach out to someone if you need help (important end-of-2017 lesson). A special shoutout to the people who emailed me happy birthday yesterdayâ€"gotta love random acts of kindness from strangers :,-). Post Tagged #admissions interview

Social Issues Related to Smoking and Alcohol Consumption...

Alcohol consumption is linked to many harmful consequences for the individual drinker, the drinker’s immediate environment and society as a whole. There are many social consequences such as traffic accidents, workplace-related problems, family and domestic problems, and interpersonal violence. Work People with alcohol dependence and drinking problems are on sick leave more frequently than other employees. In Great Britain, up to 25% of workplace accidents and around 60% of fatal accidents at work may be linked to alcohol. drinking alcohol at work and hangovers may reduce productivity. Performance at work may be affected both by the volume and pattern of drinking. Co-workers perceive that heavy drinkers have lower performance,†¦show more content†¦Also arguments over someones drinking can cause family and relationship problems that may lead to break up. To address this families may consider going to councilling to stop the alcohol abuse and also work out any issues that have been the outcome of the constant alcohol abuse from a family member. Link between alcohol and poverty? Apart from money spent on drinks, heavy drinkers may suffer other economic problems such as lower wages (because of missed work and decreased efficiency on the job) and lost employment opportunities, increased medical and legal expenses, and decreased eligibility for loans. To address this issue the government should invest in centers to inform people of the horrible outcomes of alcohol abuse and also help the people who have been affected to get back on their feet. Alcohol abuse could be costing the UK up to  £6 billion a year in NHS bills, premature death, losses to business and drink-related crimes and accidents, it was claimed today. A study by the Royal College of Physicians said drink-related health problems could account for up to 12% of total NHS spending on hospitals, about  £3 billion. But campaigners said that with the estimated  £3 billion lost through absenteeism, unemployment, premature deaths and alcohol-related crimes and accidents the total cost of excessive drinking is  £6 billion.Show MoreRelatedLifestyle And The Environment Factors That Affect People s Health779 Words   |  4 Pagesof people and it causes many social and biological consequences, such as an alcohol consumption and smoking. It has been evidence that people who are smoking, they are more vulnerable to the respiratory tract and cancer diseases. Firstly, the burden of morbidity and mortality are related to the harmful effects of alcohol consumption and most parts of the world have considered these issues (Rehm et al.,2009). Alcohol use has many crucial health effects and some social repercussions. Some of theseRead MoreRaising Taxes on Tobacco and Alcohol1637 Words   |  6 PagesRaising taxes on tobacco and alcohol The harmful effect of tobacco and alcohol are well profound and experienced in the daily lives of people across the world. It has been mentioned and medically proven that some of the deadliest conditions like liver cirrhosis and cancers are associated with the consumption of these two substances. The rate of the abuse apparently is increasing with the heightened networking of the globe and the use of these two substances has fast moved to the abuse levelsRead MoreDriving Behavior That Makes Alcohol Consumption So Dangerous?1050 Words   |  5 PagesWhat is the specific deficit in driving behavior that makes alcohol consumption so dangerous? Alcohol consumption can cause impairment while operating machinery or driving. Alcohol has be proven to affect two specifics part of the brain. The prefrontal cortex and the hippocampus. The prefrontal cortex is the center of attention while the hippocampus is the center of learning and memorization. While driving under the influence of alcohol, our attention (which is controlled by the prefrontal cortex)Read MoreLife Piercing Pregnancy Issues : Teratogens Essay1231 Words   |  5 PagesPregnancy Issues: Teratogens Ever since the dawn of time, pregnancy has been an important event in the life process of women. Some may argue that the maturation of the infant is solely their responsibility. However, the carrier’s habits can influence the baby’s development significantly. Some may leave the baby unharmed, while others might cause pregnancy issues. To further elaborate this topic, the following lines will discuss the effects that teratogens may have on the baby and his life. Alcohol consumptionRead More Alcohol and its effects Essay1479 Words   |  6 Pages Alcohol is a large part of American culture. All over the United States drinking is not only acceptable but a social norm from teenagers to adults. This is not only the case in the U.S., but all over the world, where some drinking ages are 18 and 19 years of age. In America specifically, alcohol has been around for centuries and is a large part of many social gatherings. Although this is the case now, in the early 1900’s during the prohibition period, all alcohol was banned and deemed illegal toRead MoreThe Current Economic Arguments And Concerns Around Binge Drinking1090 Words   |  5 Pagesresearch articles, economic theories and models to report on this issue. The purpose of this economics report is to illustrate the economic concerns and arguments around smoking in Australia and the methods of taxing aimed at reducing the smoking rate. The report will use a variety of research articles, economic theories and models to report on this issue so that the CEO of the Cancer Council of Australia has a thorough understanding. The Issue of Binge Drinking in Today’s Society Research has stated thatRead MoreDo Western Diets and Lifestyle Negatively Affect People’s Health?1489 Words   |  6 Pagesknowledge that health includes three aspects: physical health, mental health, and social well-being health, not just without any disease. Western diets refer to the food as red meat, sugary desserts and drinks, high-fat foods and refined grains, etc. Western lifestyle is the lifestyle of low levels of exercise, more consumption of fast food, sedentary lifestyle, more online communication than face-to-face contact, smoking, drinking, etc. This essay will argue that there are harmful effects of westernRead MoreThe Ethical Problems of Gambling Essay example883 Words   |  4 Pagesphysical harm gambling can cause. Gambling is often associated with alcohol consumption especially alcohol consumption that is excessive in nature. Gambling is also associated with smoking. Smoking cigarettes have been proven over time to cause many cancers or other illnesses. However, gambling can be equally as destructive mentally and financially as it is physically harmful. Gambling can be like any other vise such as drugs and alcohol. It can be highly addictive to the point where there is much needRead MoreCardiovascular Disease Among Aboriginal Men And Women Of Australia1632 Words   |  7 PagesCardiovascular disease, 2016). In order to examine the health issue such as cardiovascular disease among Aboriginal men and women using social determinants of health. We should understand what is meant by social determinants of health(SDH)? According to World Health Organisation (2016) â€Å"The social determinants of health† are the conditions in which people are born, grow, live, work and age. This can be further explained as the economic and social aspects like education, food, housing, and health care systemsRead MoreThe Challenges of Raising Tobacco and Alcohol Taxes925 Words   |  4 PagesWill raising tobacco and alcohol taxes decrease consume rs and benefit to fund states and people for the rising medical costs? It has been said a lot about the dangers of smoking and drinking. We hear about it everyday in the mass media and from health professionals. It is hard to see people losing their voice, being unable to work and in the end dying because of cancer. It is also painful to watch the whole family from a household dying as a result of their car being hit by drunk driver. There are

The Medical Definition Of Body Imaging Essay - 1586 Words

According to Merriam-Webster Dictionary the medical definition of body imaging is â€Å"a subjective picture of one s own physical appearance established both by self-observation and by noting the reactions of others.† This medical definition got me thinking, why does the â€Å"reactions of others† have anything to do with how we see ourselves, why do we let other people hold power of this strength over us? It doesn’t matter your age everybody has thoughts about their body image, this paper will be an in depth look at the thought process and the consequences ourselves and others put on our bodies. I chose to talk about this topic because I’ve always been self-conscience of my body, this has gotten worse recently as I am currently pregnant. I struggle everyday with knowing I’m growing a beautiful human inside me and hating my body and the way it’s changing. As we all go about in our everyday lives, we are all bombarded with messages concerning what we should look like. However, females are more concerned with body image in fact, 91% percent of women are unhappy with their bodies. So what should we look like, according to media surrounding us in magazines, billboards, tv, even books? The answer is thin. The models depicted are often 13 to 19% below healthy weight! As females across the United States are exposed to this media they are belittling themselves in more ways, only 5% of females naturally poses the body type we see in today’s media. When we can’t reach these unrealisticShow MoreRelatedTotal Death Should Be Over Time2193 Words   |  9 PagesThere have been many variations of what the definition of total death should be over time. Until the Harvard Medical Committee formed their definition in 1968 the common definition of death was that, once cessation of cardiovascular activity occurred, a person was considered dead. This was changed when the Harvard Medical Committee released their own definition, stating the adoption of the â€Å"irreversible coma† as being the new standard for determining end of life (Jonas, 132). Presently in the UnitedRead MoreMedical Technology : Technology Is Happening Every Day1168 Words   |  5 PagesMedical Technology Advancement in medical technology is happening every day. Doctors are looking for the best and most modern methods to help them take care of their patient’s needs. The advancements in medical technology have been immense in the last decade, and they are only going to keep advancing. Medical technology incorporates a wide variety of healthcare tools and is used to diagnose, monitor and treat diseases or medical conditions. Such technologies are intended to improve the quality ofRead MoreThe Theories Of Schizophreni Dopamine, Glutamate, Brain Abnormalities, And Nature Vs. Nurture813 Words   |  4 PagesThe four theories that are behind the cause of schizophrenia as referenced in the PowerPoint are Dopamine, Glutamate, Brain Abnormalities, and Nature vs. Nurture / More than one cause. 1. Dopamine Definition Dopamine is a neurotransmitter. It is one of the chemicals that is responsible for transmitting signals between the neurons of the brain. However, very few of those neurons actually produce dopamine. (psychologytoday.com) Theory The main theory concerning dopamine is that too much it canRead MoreThe Advancements Of Medical Technology1549 Words   |  7 PagesAdvancement in medical technology is happening every day. Doctors are looking for the best and most modern methods to help them take care of their patient’s needs. The advancements in medical technology have been immense in the last decade, and they are only going to keep advancing. Medical technology incorporates a wide variety of healthcare tools and is used to diagnose, monitor and treat diseases or medical conditions. These technologies are intended to improve the quality of healthcare deliveredRead MoreScience Is A Division Of Health Care1670 Words   |  7 PagesRadiologic science is a division of health care that deals with imaging for diagnoses of diseases, broken bones, and other problems. A few examples of radiologic sciences are sonography, X-Ray, mammography, MRI, PET scan, CT scans, radiation therapy, nuclear medicine, and so much m ore. These tests are completed using large devices that will take scans of your body, sometimes with the help of dyes and gamma rays. All of the machines are different, but have one thing in common: they all use technologyRead MoreStroke935 Words   |  4 PagesStroke Definition: A stroke is the sudden death of the cells in a specific area of the brain caused by inadequate blood flow. Another name for it is cerebral vascular accident (CVA). A stroke is also called a brain attack. Description: A stroke occurs when an artery bursts or becomes closed when a blood clot lodges in it and blood flow is interrupted to that part of the brain. Blood circulating to that area of the brain served by the artery stops at the point of rupture, and the brain tissueRead MoreRobotic Surgery : Surgical Surgery1746 Words   |  7 Pagesallow for robots to be used in surgery. Robotic surgery is relatively new to the medical industry and it is often underrated. Robotic surgery offers greater efficiency, and utility than that provided through traditional surgical methods. The most traditional and common way of performing surgery is laparoscopically. This means the surgery is performed while looking through a small, camera inserted into the patient’s body. 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Echocardiography is based on the Principles of Wave transmission (Ultrasound) and The Doppler Effect which are considerably cheaper compared to X-ray imaging, CT, MRI, nuclear medicine and other diagnostic techniques (Cootney, 2001). In addition to cost, ultrasound cardiac imaging machines are relatively small and mobile which can also satisfy the requirements of meas uring the cardiac function fast and accurately. Physics principles of Echocardiography UltrasoundRead MoreLab Analysis : Acoustic Mismatch2109 Words   |  9 Pages1. * Ultrasound techniques are used to detect structure inside the body. A gel is used when a 1MHz transducer is placed on the skin to avoid acoustic mismatch at the skin-transducer interface. (a) Define acoustic mismatch (in this particular case). Acoustic mismatch, by definition, is the discrepancy between the acoustic impedances of two or more mediums (MacLennan, 2006). This occurs when a propagated soundwave, passing through one medium, travels into another medium of unequal impedance. In the

Marketing Brand Strategy Free Essays

Decide if you would like to brand your product or service. Then identify three products or services in your industry that have a logo or slogan. After which, either develop a logo or slogan that will identify your product or service or explain why branding is not the best marketing plan. We will write a custom essay sample on Marketing Brand Strategy or any similar topic only for you Order Now Then write a marketing memo to the advertising division of your company rationalizing your choice. Evaluation Criteria: Have you included all the required elements? Have you identified the environmental factors and described their influence appropriately in the given situation? Please use the textbook – Marketing Management 12E by Kotler Keller and other sources. If you are using sources other than the text, you must provide complete citations. Is the paper professionally presented? Remember your audience – senior management at your company. It is important to present your information as clearly and succinctly as possible. Please read the instructions carefully. Please make sure that 1 of the 3 references that you are using is my text book – Marketing My product brand : â€Å"Smiley ulcer-guard toothpaste†, Company: Teethal Slogan : Guardian in disguise –   forever with a smile [ which implies that this above mentioned toothpaste prevents from the oral infection of ulcers which shadows a face with grin and no smile for a long period. ] Logo: A smile embedded in a circle Three products in the industry having logo or slogan are as follows – 1. HLL’s Close-Up 2. Proctor and Gamble’s Pepsodent 3. Colgate Palmolive’s Colgate Why banding is not the best marketing plan? Strategic planning is a process which gives a detailed understanding of the growth and provides a futuristic view of a business enterprise. Careful study of the strategic planning helps in scrutinizing and developing a steady marketing plan for a product line or a brand. Every marketing plan should involve a thorough analysis of the external and internal environment. If the environment is stable, most of the activities will be predictable and convenient for the organization. But in today’s scenario, the environment is changing faster and faster which leads to discontinuity with the past. The environmental survey is the cornerstone to every marketing plan. The various macro environmental factors like political, social, economical, technological, natural and legal environment imbibe a sense of competitive advantage over other competitors. In the course of studying and analyzing the marketing plan, marketers also identify the brand power of the product lines existing in that firm, which speaks about the positioning and differentiation of the products. Branding is a process of developing a differentiated product which is positioned in the minds of the consumers as a brand by way of its logo and slogan. Branding is just one strategy in the whole of the marketing strategy of the marketing plan. If Branding is studied without looking over the marketing plan, then the outcome would be disastrous as branding is a subset of the marketing strategy which in turn is a subset of the marketing plan which is a subset of strategic planning. Hence it is said that branding need not be the best marketing plan. If a marketing plan is properly carried out, it satisfies the process of branding too (Batra et al 1999, Kotler, 2001, Ramaswamy et al;, 2004). Marketing Memo to the Advertising firm: Lintas My organization â€Å"Teethal† deals with the manufacture of varied products of toothpaste. Recently a new product is been manufactured named – Smiley ulcer-guard toothpaste, which has a unique differentiating factor of overcoming the worst oral infection caused by ulcers. I have carried out a detailed learning of this product which is branded by taking into consideration the environmental factors like consumer and demand for the product, industry competition, technology and social environment which plays a major role. The following specification needs attention while carrying out the advertising plan (Batra et al, 1999 Gilbert, 2003). Product Specifications: Attributes of the brand: long lasting fresh breath, ulcer protection, economical Personality of the brand– always charming and vibrant Benefits of the brand – All the attributes provide a functional benefit â€Å"I won’t have to worry about my oral protection†. The attribute economical translates into an emotional benefit which makes the user feel important for maintaining value-for-money. Values of the brand – The brand also says something about the manufacturers’ values – hygienic and effective and powerful. User of the product: all age group.   Strongly advisable for teenagers who have bad eating habits and executives working under stress. Pricing:   Although the product is very much effective for every user, the price is economical to encourage the masses to buy the product and avail the benefit of its healing touch. 200 gm toothpaste is priced at US Dollars 3. Promotion: The product could be initially advertised in the urban cities on Television, in metros on FM radios and in the rural places on TV cables [just a suggestion] Distribution: The product is a convenience product and hence will be sold at every local convenient store. Intensive distribution mode will be adopted to enhance its usage and improve its beneficial value. Based on the above requirements, kindly prepare the advertising budget to bring out the clarity of this advertising campaign so as to provide the necessary resources. Also provide us with your study carried out with regards to the internal differences between the advertising plans which arise from the differences in the external factors and the environmental situations which the advertisers face (Batra et al 1999, Kotler, 2001, Ramaswamy et al;, 2004). References – Batra, R., Myers, J. G., and Aaker, D. A. (1999), Advertising Management, 5th ed, New Delhi: Prentice. Gilbert, D. (2003), Retail Marketing Management, New Delhi: Pearson. Kotler, P. (2001), Marketing Management, Millenium ed, New Delhi: Prentice. Ramaswamy, V. S. and Namakumari, S. (2004), Marketing Management: Planning, Implementation and Control, 3rd ed, Delhi: Macmillan.       How to cite Marketing Brand Strategy, Essay examples

Training and Developing Environment for BHP- myassignmenthelp

Question: Discuss about theTraining and Developing Environment for BHP Billiton. Answer: Introduction Upgrading and advancing the skills and capabilities of the workforce has been considered as one of the empirical tasks for any of the business organization. This process has been given as the highest priority as the employees are considered as one of the most valuable assets of the business corporation. Training and development is the process through which the enterprise can bring up-gradations in the skills and potential of an individual in order to enhance their performance level resulting from an increase in the productivity of the organization (Arnold, 2016). This mechanism is one of the biggest management tools for advancing and bringing growth to the business firm. The below-presented report has been focused on one of the Australian multinational corporations of the hospitality industry. BHP Billiton is one of the biggest brand names in the sector and the below-presented report is aimed at the training and development process of this company. Forces integral to the organization According to the research, it has been evaluated that there is the varied range of elements that are stimulating the process of training and development within the business environment and the same is with BHP Billiton. And as per the given scenario, globalization is the chosen factor that is affecting the process of training and development of the firm (Asfaw, Argaw Bayissa, 2015). As the enterprise is a multinational brand and is executing the operations on the international level and consequently the concept of globalization has been considered as a huge term that will impact the association. And furthermore, the way toward training and development inside the workplace is likewise influenced by globalization. Preparing and improvement are one of the vital undertakings that are required to be executed basically and viable for the headway of the workforce. Some of the basic components of this process are timely and regular training sessions for updating the knowledge and encouragin g an open communication process for motivating employees. This will aid the entity in bringing an increase in productivity and profitability. Globalization Globalization means integration and collaboration of techniques and process due to a merger of boundaries of two different nations or regions. This revolutionary concept offers wide exposure to the business organizations in terms of advancements in technologies and techniques. Moreover, it also makes integration of cultural aspects and other factors, exchange of ideas, etc. This will be proven very much beneficial for the business on various grounds (Adotel 2016). For instance, the internet is one of the greatest innovations of globalization and this has led massive global incorporation and promotion to trade and various aspects of administration and politics. For instance, cloud computing can be used by BHP Billiton for storing the confidential data of the guests. This system makes the entity able in storing the data in a precise and systematic manner and makes available whenever required (Ingram 2018). The business firm will empower them in growing the business to the new locales a nd markets. In addition, influencing exchanges with alternate countries to will likewise help the element as new innovations, assets will be gotten to and that will be demonstrated particularly useful for the firm on the number of angles (Danev 2017). Advancement of communication skills by training and development practices On the basis of the research executed on the given scenario, it has been observed that BHP Billiton can make implementation of training and development sessions for advancing the communication skills of the workforce (Hrcouncil 2018). As communication skills are one of the basic skill and capability that is required by the workforce for executing all the operations and functionalities. Correspondence has been considered as a critical segment of the authoritative and administrative execution and flourishing of any of the efforts and same is for the flying business. There are various operations that are required to be performed and communication skills are one of the basic essential elements in the same. There are two forms of communication that are used by the workforce in hospitality sector (ieeexplore.ieee 2006). Training and development for both the forms will bring a hike in the performance and productivity. Written communication: This form of communication comprises of various operations and activities such as communicating through written letters, reminders, reports, work applications and resumes, showcasing writing, sees on staff noticeboards sheets, representative handbooks, limited time signs, dinner orders, enrollment application shapes, glide asset reports. Electronic correspondence as the web and email and in addition content informing has turned out to be essential strategies for correspondence in the working environment (Kapadia 2016). And hence making provision for the training and development of this form of communication is required to consider as a necessity. Verbal communication: This form of communication plays an integral role in the business practices and operations executed by the business corporation. There are various operations such as welcoming the guests, listening to the requirements and fulfilling them, attending phone calls and reverting as per the demand etc. The mentioned practices are required to be performed in a professional and appropriate manner and for which BHP Billiton is required to organize relevant training sessions. Reason for choosing updating communication skills The process of communication plays an empirical role in the operations and routine work f the business corporation. This mechanism enables the firm in exchanging the ideas, thoughts,, required data and other information that will be proven advantageous for the business enterprise. And hence it is one of the basic necessities for any of the firm to maintain an updated communication process with the professional set of skills in the concerned staff. The business entity will be experiencing various changes that will be proven beneficial for the BHP Billiton. The positive changes are the reasons due to which this area has been chosen as per the scenario and the same is explained below: The strong relationship with the guests: The staff with the set of professional communication skills and capabilities will enable the business corporation in trust of guests and strong relationships will be developed. Clarify: Appropriate communication process will allow a flow of relevant information and appropriate data will be exchanged (Opentextbc 2018). This will develop clarity amongst the management and the staff members. Collaboration: BHP Billiton is a multination and international brand name that operates business all over the world and hence updating the process of communication will be proven advantageous for the firm. The process of communication plays a fundamental part in the streamlining the procedure and make changes to the final products (Knight, 2015). At the point when the staff is trading thoughts and contemplations unreservedly then there will be fewer odds of conflictive circumstances and issues. Henceforth viable communication process has been expected a critical part in building up a feeling of joint effort inside the business association and for doing as such the administration is required to make the arrangement of preparing and improvement sessions concerning the headway of a correspondence procedure Training and development plan Conducting the Needs assessment Resources Required Who will I need to consult Who will I need to Inform Start Date Completion Date Notes Ensure employees readiness for Training Written feedbacks, reverts to e-mails Management staff Team leaders 23-03-2018 30-03-2018 Follow Up at regular intervals is must for ensuring conformity on feedbacks Create the Learning Environment Separate area for training sessions, modern technology. Team leaders Team members 1-04-2018 08-04-2018 Ensuring Transfer of Training Resources will differ as per the profile of the staff Concerned teams lead Concerned teams members 10-04-2018 15-04-2018 The resources are required to maintained and made available as per the profiles of the staff that are required to get training sessions Developing and Evaluation Plan Monitoring and supervising staff Management authorities Team leaders and other staff 16-04-2018 30-04-2018 Select Training Method Availability of options of training methods and the staff. Professionals and training heads Team leads and members 01-05-2018 07-04-2018 Develop and Deliver the Program Management staff, and the team leads Training heads and HODs Project plan developing team 08-04-2018 15-04-2018 Monitor and Evaluate the Program. Monitoring and supervising staff Management authorities Team leaders and other staff 16-04-2018 30-04-2018 Conclusion After summing up the above analysis it has been analyzed that communication process is an essential part for success and growth of the business organization and hence training and development of same is required to be done significantly in BHP Billiton. After analyzing the given scenario the term globalization has been chosen as it has various impacts on the training and development process of an entity. References Adotel, L, (2016). How globalization affected organizational communication? Retrieved from https://www.bayt.com/en/specialties/q/271045/how-has-globalization-affected-organizational-communication/. Arnold, J. (2016). Coaching Skills for Leaders in the Workplace: How to unlock potential and maximise performance. Hachette UK. Asfaw, A. M., Argaw, M. D., Bayissa, L. (2015). The impact of training and development on employee performance and effectiveness: A case study of District Five Administration Office, Bole Sub-City, Addis Ababa, Ethiopia. Journal of Human Resource and Sustainability Studies, 3(04), 188. Danev, M, (2017). The effects of globalization on global communication, Retrieved from https://bizfluent.com/info-8232542-effects-globalization-global-communication.html. Hrcouncil, (2018). Learning, training and development, Retrieved from https://hrcouncil.ca/hr-toolkit/learning-implementing.cfm. ieeexplore.ieee, (2006). Training and development: Enhancing communication and leadership skills, Retrieved from https://ieeexplore.ieee.org/document/1599558/. Ingram, D, (2018). The impact of globalization on communication skills and development, Retrieved from https://yourbusiness.azcentral.com/impact-globalization-communication-skills-development-28172.html. Kapadia, V, (2016). The 6 hottest training technologies that you cant overlook, Retrieved from https://elearningindustry.com/6-training-technologies-cant-overlook. Knight, K. (2015). Analysing the discourses of leadership as a basis for developing leadership communication skills in a second or foreign language. Opentextbc, (2018). Strategies for effective communication, Retrieved from https://opentextbc.ca/workinginfoodserviceindustry/chapter/strategies-for-effective-communication/.

Wright Brothers Essays - Wright Brothers, Glider Aircraft

Wright Brothers Bishop Milton Wright and Susan Catharine Wright had four sons, Reuchlin, Lorin, Wilbur, and Orville, and one daughter Katharine. Little did Susan Wright know that she had given birth to one of the world's most famous inventive partnerships. Wilbur was born on April 16, 1867, near Millville, Indiana. Orville was born 4 years later on August 19, 1871, in the families newly built home at 7 Hawthorn Street in Dayton, Ohio. A minister in the Church of the United Brethren in Christ, Milton Wright moved his family to Dayton so he could edit the church newspaper published there. The Wrights stayed in Dayton until 1878, when Milton was elected bishop and moved the family to Iowa. In 1885, they returned to the house at 7 Hawthorn Street. As the boys grew older, their parents encouraged them to pursue intellectual interests. They had two libraries in their house; books on theology were kept in the bishop's study, while the downstairs library had a large and diverse collection. This kept them always reading and learning while they were not at school. Although their dad was a firm disciplinarian, both parents were loving and kept the family a close one. Every once and awhile, Milton would bring them various souvenirs and trinkets he found during his travels for the church. One such trinket, a toy helicopter-like top, sparked the boys' interest in flying. Wilbur's skating accident and his mother's illness and subsequent death kept him from attending college. Orville was on the other hand, was an average student, known for his mischievous behavior. He quit school before his senior year to start a printing business with his brother. The first time Wilbur and Orville referred to themselves, as "The Wright Brothers" was when they started their own printing firm at the ages of 22 and 18. Using a damaged tombstone and buggy parts, they built a press and printed their own newspaper. In 1892, the brothers bought bicycles. They began repairing bicycles for friends, and then started their own repair business. They opened up a bicycle shop in 1893, and three years later, made their own bicycles called Van Cleves and St. Clairs. While caring for Orville, who was sick with typhoid in 1896, Wilbur read about two events; the death in a flying accident of Otto Lilienthal, the celebrated German experimenter with gliders, and the successful launching of powered models by Samuel Langley. This struck Wilbur with excitement. The Wright's serious work in aeronautics began in 1899 when Wilbur wrote to the Smithsonian Institution for information on aeronautical research. Within a few months after writing to the Smithsonian, Wilbur had read all that was written about flying. He then defined the elements of a flying machine: wings to provide lift, a power source for propulsion, and a system of control. Wilbur alone recognized the need to control a flying machine in its three axes of motion: pitch, roll, and yaw. They quickly developed their own theories, and for the next four years devoted themselves to the goal of human flight. In August of 1900, Wilbur built his first glider. They sought an arrangement where practice would be easy. Wilbur wanted to build a 150-foot tower with a pulley at the top. A rope, attached to the glider, would pass over the pulley and be tied to a counterweight, supporting part of the weight of the craft. Wilbur believed this arrangement would permit the pilot to practice the skills needed to fly even if the craft was not yet fully airworthy. The brothers friend, Octave Chanute, wisely recommended against this course of action, instead encouraging the brothers to find a place with lots of sand and strong winds, to minimize the effort in moving the glider from the point of landing back to the point of takeoff. Wilbur then contacted the U.S. Weather Bureau for information on windy regions of the country. He chose a remote sandy area off the coast of North Carolina named Kitty Hawk where there would be no fanfare or no media. The winds averaged 13 M.P.H. and were good speeds for testing. Wilbur arrived in Kitty Hawk on September 13, 1900, while Orville followed on September 27. The two brothers

Not Only in French

The Restrictive Only / Not Only in French There are two common French equivalents for the restrictive only in English: seulement and ne... que. These two terms mean essentially the same thing, but seulement is an adverb of quantity while ne... que is a negative adverb, so theyre used a bit differently Seulement: Only The simplest way to say only in French is with the adverb seulement, which can qualify a noun, verb, or clause.Jai seulement un livre.I have only one book. Il voit seulement les films à ©trangers.He only sees foreign movies. Note how the placement of seulement can change the meaning: Jai lu seulement deux pages pour te faire plaisir.I read only two pages to please you. (You didnt want  me to read more.) Jai lu deux pages seulement pour te faire plaisir.I read two pages only to please you. (I didnt feel like reading, but I did it for you.) Il veut seulement travailler la banque.He only wants to work at the bank. (He doesnt want to invest there). Il veut travailler seulement la banque.He wants to work only at the bank. (He doesnt want to work at the store). Ne... Que: Only in the Negative An equally common but slightly more complicated way to say only is with ne... que, which is used similarly to other negative adverbs: ne goes in front of the verb and que  usually follows it.Je nai quun livre.I have only one book.Il ne voit que les films à ©trangers.He sees only foreign movies.As with seulement, you can change the meaning by placing que directly in front of the word you want to qualify.Je nai lu que deux pages pour te faire plaisir.I read only two pages to please you.Je nai lu deux pages que pour te faire plaisir.I read two pages only to please you.Il ne veut que travailler la banque.He only wants to work at the bank.Il ne veut travailler qu la banque.He wants to work only at the bank.Note that indefinite and partitive articles do not change to de after ne... que, the way they do after other negative adverbs:Je nai quun livre.I have only one book.Il ne veut que des idà ©es.He only wants ideas, Hes just looking for some ideas. Negation: Not Only To say not only, you can negate ne... que into ne... pas que, which can stand alone or be followed by additional information: Je nai pas que 3 livres (jai 2 stylos aussi).I dont have only 3 books (I have 2 pens too)Il ny a pas que le travail (il faut vivre aussi).Work isnt all there is; Theres more [to life] than just work.Il nà ©tait pas quen retard....He wasnt just late (theres more to it than that). Seulement​ Seulement has two negatives. The first one, ne... pas seulement is pretty much interchangeable with ne... pas que.Je nai pas seulement 3 livres...I dont have only 3 books ...Il ny a pas seulement le travail....Work isnt all there is...Il nà ©tait pas seulement en retard....He wasnt just late... Non-Seulement The other negative,  non seulement, cannot be used in a stand-alone clause; it must be balanced with something like aussi, mais encore, etc.Il y a non seulement le travail  ; il faut vivre aussi.Work isnt all there is; you have to live too. Non seulement jai 3 livres, mais aussi 2 stylos.I dont have only 3 books, I have 2 pens too.Non seulement il à ©tait en retard, mais encore il à ©tait ivre.He was not only late, but drunk (too). Not only was he late, he was (also) drunk.

Assesment instrumnt in diversity Essay Example | Topics and Well Written Essays - 500 words

Assesment instrumnt in diversity - Essay Example On the other hand, Pre-employment Assessment gives the company an idea or a glimpse on the nature of the person that they are about to hire. All if not majority of companies are using pre-employment assessment to prevent hiring mistakes and losing their money down the drain. In a survey of recent college graduates, 95% said they would be willing to make a false statement in their rà ©sumà ©s in order to get a job. Forty-one percent admitted they had already done so, according to a report in Nations Business (Profiles International, 2010). Now let us compare and contrast the two forms of assessment. Both gives a glimpse on the personal and professional performance of a certain individual. It shows the individual’s strength and weaknesses. The difference of career exploration assessment from the Pre-employment assessment is the purpose of the assessment. The purpose of the career exploration assessment is to give the individual a glimpse on what kind of career would suit his or her personality and skills. It was taken by the individual himself/herself through self-efficacy – usually for his/her own professional growth and career choice. While the Pre-employment was given by the company to the individual who wants to be a part of that profession. The purpose of this assessment is to let the company have a glimpse whether the individual that they are about to hire has the skills, personality, and attitude needed for the job. Two issues that may be encountered in using a career exploration assessment are: it’s fairness in a multi-cultural setting and it’s validity and reliability. First, is it’s fair when we look in the light of a multi-cultural setting? What is the assurance that the questionairres that is being used gathered the same kind of data no matter what the culture of a certain test taker is? Would the result be true across culture? Secondly, is it’s validity and reliability. There are times when the test

The strategy of international business Essay Example | Topics and Well Written Essays - 4500 words

The strategy of international business - Essay Example The concept of liberalization involves the easing of trade regulations and relaxing any restrictions related to overseas trading. The government often intervenes with the trading policies of nation and makes necessary changes on the grounds of economic, political and social policies. Such intervention is mostly taken by the government to improve the national economy and to facilitate free trade (Danbolt, 2004). This paper is focused on the liberalization and how it has impacted the domestic firms by increasing the competition in the industry. It also discusses about different ways in which the domestic firms can face the competitiveness posed by the global firms. In several cases, in order for an industry to be fully liberalized, it takes several years to complete the process or in some cases may take decades. The liberalization virtually shortens the national boundaries and enables free trade between nations. This as a result allows several private firms from overseas locations to expand their business in the host countries which in turn helps the government to earn revenue through taxes paid by the foreign companies. Moreover, entry of foreign firms also increases the employment condition of the host economy along with infrastructure of the nation in certain cases. Liberalization in the UK allowed privatization of several sectors such as oil and energy sector, telecommunication, etc. The privatization has facilitated to reduce the monopoly business that was being conducted without the presence of any competition. Liberalization also allows the firm to improve the product and service quality and engage in innovative products. Liberalization creates a competitive environment and as WTO (2001) stated that competition is necessary to ensure that the firms are trying to achieve competitive advantage and in the process generates higher value for the

Gender Differences in Speech

Gender Differences in Speech A striking contrast between ‘the taciturn man and the ‘cackling hen Abstract: Are men really more casual and women more sophisticated while speaking? Despite both genders being part of the same human species, they do have a salient difference in the manner they interact, speak, react and even the topics they choose to talk about. While men are more at ease in their social contexts, women appear to be conscious about their status and thus tend to use higher standard language in terms of talking. In addition, both men and women have different purposes when talking: for men it has more to do about imparting information and demonstrating expertise compared to women who aim to maintain and develop relationships. However, like in a lot of other things, exceptions are a part of this issue too; some men are just ‘too feminine and some women are just ‘too boyish. Ever noticed how differently girls and boys talk? What words they use? What topics do they speak on? If you havent yet; next time make sure to do so because linguists have â€Å"claimed to establish a rather intriguing difference between the language used by women and men† (Talbot, 1998, p. 20). Language and gender is a vast topic that attracts a lot of discussion from linguists around the world who aim to extract the variations and distinctions between a males language and a females. Up until today several such distinctions have been discovered, studied and noted. These differences are essential in characterizing the ‘masculine style of talking and the ‘feminine style. The paramount objective of this paper will be to look deep into these specific differences and also to find possible reasons as to why they exist. The ‘he dominance Historically, English was considered as a sexist language with gender bias in its use (Yule, 2006; Jule, 2008). An example of this gender bias is the use of â€Å"pronouns, particularly the generic use of ‘he or ‘him or ‘his to refer to something relating to both men and women† (Jule, 2008, p. 13). For instance, the tendency to say â€Å"each student is required to buy his own dictionary† indicates the sexism in the use of ‘his (Yule, 2006, p. 225). Nevertheless, now it is becoming much less common and there is now strong use of the forms ‘she/he and ‘his/her so that both genders can be included in all contexts where both the genders are being referred to. Variation and Exception Language use not only varies between cultures and religions but also â€Å"varies according to the social context, in terms of level of formality required by the relationship between speaker and hearer and what they are talking about, as well as other aspects† (Talbot, 1998, p. 19). It also varies based on geographical locations, both within and across national boundaries; there are forms like Nigerian English, South African English, Australian English etc However, apart from social dialects and contexts, sociolinguists have asserted that there is a striking divergence between the language used between men and women in general. Several studies have been conducted by sociolinguists to prove that these distinctions in a mens speech and womens speech do exist and are not just for say. In addition, differences not only exist in matters of speech but also in terms of interaction. This gendered language is the reason that not only reflects these social differences between men and women but it also creates and maintains them (Talbot, 1998). However, what is worth remembering is that it is not always the same; not all women have a stereotypical style as outlined by the linguists and not all men have the exact identical way described by linguists. You must have occasionally heard someone say ‘hes too feminine or ‘shes totally boyish. This does indicate that exceptions, as in everything else, exist in gendered language too. All women and men cannot be placed in the category set out by linguists. Nonetheless, a general framework that has been created by linguists clearly defines that differences amongst la nguage used by men and women are present. There are vocal differences, differences in forms, in politeness, in compliments and what is interesting is that these differences exist since childhood. Boy talk vs. girl talk Even as young girls and boys, there is a great amount of difference in the way each one speaks, interacts and responds. There is a difference in interests as well. While girls are busy dressing up Barbie dolls or playing teacher-teacher, boys are fighting for dominance in wrestling games or killing each other in robotics. Linguists have pointed out that girls, since school age, have a more interactive style with â€Å"socializing in small groups, more often in co-operative activities, establishing reciprocal relationships and exchanging roles† (Yule, 2006, p. 224). Boys, on the other hand, tend to exclude girls from their activities and make fun of those who do include them. Comparatively, they tend to â€Å"socialize in much larger groups, often in competitive activities, establishing and maintaining hierarchical relationships† (Yule, 2006, p. 224). Also what is noticed is when conflicts arise between girls and boys, both use different strategies for tackling them. Amy Sheldon undertook an interesting set of analysis of ‘conflict talk and studied the discourse of 3-5 year olds in day care centers. â€Å"Boys she observed handled conflict in a more heavy-handed fashion, expressing more self-assertive statements and dominance, whereas the girls used more collaborative discourse negotiationto mitigate conflict† (Clark, Eschholz, Rosa Simon, 2008, p. 519). In addition to conflict strategies, there is also a difference in forms and pitch ranges between young boys and girls. Fern L. Johnson goes on to state that â€Å"since childhood, girls tend to speak in softer, polite, higher-pitched voices† compared to boys who have more â€Å"forceful, straight forward, lower pitched voices† (Clark, Eschholz, Rosa Simon, 2008, p. 504). However, the differences in pitch and voice range is accounted for by the differences in vocal characteristics of males and females. Males have longer vocal tracts, larger larynxes and thicker vocal chords compared to females and this is the reason why there is a difference in pitch ranges. The result is that men typically speak in a lower pitch range- typically between 80 200 Hertz whereas women speak in a much higher version- between 120 400 Hertz. The term pitch refers to the vibration in the vocal chords, â€Å"with slower vibration making voices sound lower and rapid vibration making voices sound higher† (Yule, 2006, p. 224). What you might also notice is that at an early age parents are often heard telling their kids different things to sons and to their daughters. Sons are always told to ‘toughen- up and ‘stand-up for themselves and if they dont act like it, they are advised ‘dont be a sissy. In contrast, girls are always commanded to ‘act ladylike, ‘sit and speak properly and to ‘dress decently. These reasons are also responsible for the differences in a womans speaking style and a mans. ‘Chatty women and ‘Men of few words Women have always been addressed with typical phrases like ‘cackling hens, ‘chatty women and ‘the gossip whereas men have been tagged with ‘the taciturn man and ‘man of few words (Clark, Eschholz, Rosa Simon, 2008, p. 523-524). Women, undoubtedly, have been believed to talk more than men. Jule mentions a study statistic done by Mark Peters (2007) on the number of words used by women and those used by men in a single day. â€Å"Peter indicates that women use about 7000 words a day compared to only 2000 for men† (Jule, 2008, p. 27). Apart from the fact that females talk more, what is interesting is that the ‘speech they use varies considerably than that used by men. Womens speech has been associated with the use of tag questions, super polite forms, affective adjectives, hedges, rising intonations and hypercorrect grammar. Tag questions are questions at the end of a sentence, like an utterance, often asking for an opinion, approval or confirm ation, like ‘this dress is pretty, isnt it? or similarly ‘dont you? ‘havent we? are all questions tagged at the end of a sentence. Super polite forms refer to the â€Å"avoidance of swear-words and extensive use of euphemism. Euphemism is the use of veiled, indirect expression (for instance, saying passed away instead of died)† (Talbot, 1998, p. 39). These tend to make womens language more standard and often higher in prestige compared to men. Hedges are filler items or an utterance like ‘you know, ‘well, ‘kind of or sounds like ‘hmm and ‘yeah. These hedges are often a reason of misinterpretation amongst men and women. Since hedges are in a womens use, men consider it to be a sign of agreement whereas when women do not see men using such hedges, they take it as if the men are not paying attention to what the speaker is saying (Yule, 2006). Affective adjectives are used in expressing approval, or admiration, many of which are use d by women, words such as ‘divine, ‘adorable and ‘charming. Hypercorrect grammar, as stated by Lackoff, is simply to state that women tend to use more standardized forms, which implies that â€Å"they are more correct than they ought to be† (Talbot, 1998, p. 40). All these above mentioned characteristics are rarely heard from a man and are usually not a part of their speech. These characteristics also point to something else: interaction between and amongst the two genders. The casual man and the sophisticated woman   Ã‚  Ã‚  Ã‚  Ã‚  Women have a completely differing style of interaction than men. Also, topic choices vary between men and women. Each gender speaks more about the topic that they are comfortable with. The general view of linguists is that men speak more casually than women. This is perhaps because women are more conscious about their social status and how others around them perceive them to be. In a study mentioned by Jule, the conclusion drawn was that â€Å"men are more at ease in their social settingsand that women are more anxiousin social situations because of their need to achieve or maintain social status† (Jule, 2008, p. 20). Deborah Tannen also asserts that men and women â€Å"have different goals in conversation and that the conversational strategies men use, such as interruptions, help to establish their own status and authority† (Clark, Eschholz, Rosa Simon, 2008, p. 506). Jennifer Coates mentions a study conducted by Zimmerman and West (1975) which cle arly suggests that the number of interruptions is very high in mixed- sex conversations, with men interrupting more than women. Also, there is a fact that men rarely interrupt each other while speaking amongst themselves, â€Å"it is when they are talking to women that they use interruptions† (Coates, 1993, p. 109). Conversely, women do not use overlaps in conversation with men (while they do use amongst themselves) suggesting that they are â€Å"concerned not to violate the mans turn but wait until hes finished† (Coates, 1993, p. 110). There is also a difference in communication and interaction of men and women within social contexts and private contexts. According to a study mentioned by Janet Holmes â€Å"males tend to talk more than women in public contexts where talk is highly valued and attracts positive attention† (Holmes, 1995, p. 37). Therefore, each gender provides more contribution in the situation they are most contented in. In private contexts â€Å"women tend to regard talk as means of maintaining and developing relationships† (Holmes, 1993, p. 38). Mary M. Talbot also puts forward that â€Å"men tend to use conversation as arenas for negotiating and maintaining status.Conversations are about imparting information, talking for a purpose, demonstrating expertise† (1998, p. 99). This then explains why men are more aware about their status in public perspectives than in casual conditions. Tannen mentions a personal experience where at a party she noticed that when men dont know much a bout a particular topic, they tend to â€Å"change the subject to something they know more about† (Clark, Eschholz, Rosa Simon, 2008, p. 533). Whos more polite? With regards to politeness, there are two things that are of great significance in indicating the level of politeness: compliments and apologies. In both the aspects of compliments and apologies, women definitely hold their flag much high than men. In a study conducted by Janet Holmes (1995) on the levels of politeness amongst men and women, what was found was that â€Å"women give 70% of compliments and receive about 75% of them; compliments between men are rare- less than 10%† (Jule, 2008, p. 83). She further presents a study conducted between New Zealand men and women in regards to who apologizes most and what Holmess data relates is that â€Å"apologies were more frequent between and amongst women† typically around 58% compared to only 8% amongst men (1995, p. 157). However, â€Å"the number of apologies between women and men is remarkably evenly distributed† close to the 20% mark (1995, p. 159). As an explanation to this, Holmes offers that women might consi der explicit apologies for offences as more important in maintaining relationships than men do which may also be why women tend to be more polite, aware of their surroundings and status than men. In conclusion, as Holmes points out; it is not always this way, not all women speak in the way describes above i.e. using hedges, super polite forms, tag questions, standard language, hypercorrect grammar etc. This is the general view of linguists that has been established after a wide range of studies and this is what outlines such patterns in the styles of gendered language. However, this does not mean that women do not have an abrasive, challenging and antagonistic speech style, some of them do but then they are considered to have adopted a ‘masculine style of talking and thus, they are placed under the category of exceptions. Nonetheless, these exceptions exist as a minority and the general pattern in womens and mens speech is the one described above and the one that is observed and accepted by several linguists of this field. A brief word about the cited authors: Janet Holmes is a professor of linguists at the Victoria University of Wellington in New Zealand. She is a teacher of sociolinguistic courses, New Zealand English, and language and gender issues. Her publications consist of ‘An introduction to sociolinguistics, ‘New Zealand ways of speaking English, ‘Gendered talk at work, ‘Women, men and politeness and several others. Jennifer Coates is a professor of English language and linguistics at Roehampton University, UK. Her works comprise of ‘Women, men and language, ‘Women in their speech communities, ‘Women talk, ‘Conversations between women friends along with many others. Recently, she has completed a book on men, masculinity and narrative entitled ‘Men talk. Most of her research interests address the issue of language and sexuality and the conversational patterns in gendered talk. She is also the editor of the Blackwell sociolinguistic series ‘Language and Social change and the senior editor of the Longman ‘Real Language series. Allyson Jule, a PhD from Roehampton University, London, has particular research interests in the field of gender and language. She is an associate professor of education at the Trinity Western University along with being on the Advisory committee of the International Gender and Language Association (IGALA). Her famous works are composed of ‘Sh-shushing the Girls, ‘A beginners guide to language and gender, along with several other journal articles and co-edited books on the same issue. She is also part of the British Association of Applied linguists (BAAL) and is the reviewer of the Gender and Education journal. References Clark, V., Eschholz, P., Rosa, A., Simon, B. L. (Ed.). (2008). Language: Introductory readings (7th ed.). Boston: Bedford/St.Martins. Coates, J. (1993). Women, men, and language: A sociolinguistic account of gender differences in language (2nd ed.). New York: Longman. Holmes, J. (1995). Women, men, and politeness. New York: Longman. Jule, A. (2008). A beginners guide to language and gender. Toronto: Cromwell Press. Talbot, M. M. (1998). Language and gender: An introduction. Malden: Blackwell Publishers. Yule, G. (2006). The study of language (3rd ed.). Cambridge: Cambridge University Press.

Automotive industry Essay

Maruti Suzuki India Limited generally famous as Maruti is an ancillary company of the Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of March 2011. Maruti 800 and Alto are their entry level cars. Ritz, A-Star, Swift, Wagon-R, Estilo are their hatch back models. DZire & SX4 are Maruti’s Sedan class models. Eeco and Ertiga are Maruti’s C segment class. Grand Vitara is their Sports Utility Vehicle which is directly imported from Japan. Maruti is the 1st company in India to turn out and sell more than a million cars. Maruti Udyog Limited is renamed as Maruti Suzuki India Ltd on 17th September 2007. Maruti companies head quarter is in Nelson Mandela Road, New  Delhi. The company was customary in 1989; however the actual production commenced in 1983 with their Maruti 800. Till 2004 Maruti 800 was the India’s largest selling packed in car ever, since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Maruti imports diesel engines for all their diesel cars from Fiat motors. Maruti’s manufacturing plants are located at two amenities Gurgoan and Manesar south of Delhi. Gurgoan plants installed capacity is of 9, 00,000 units per annum and Manesar plant with a capacity of 5, 00,000 units per year and a diesel plant with an annual capacity of 1, 00,000 engines and transmissions. Maruti has 933 dealerships crossways 666 towns and cities in all states and union territories of India with 2,946 service stations (inclusive of dealer workshops and Maruti Authorised Service Stations) in 1,395 towns and cities all over India. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major source of proceeds to the company. Most of the service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle. 1.2 Definition Of Marketing According to American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value of customers, clients, partners, and society at large. Dr. Philip Kotler defines, marketing as â€Å"the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services†. 1.3 Customer Perceived Value Customer Perceived Value (CPV) is the distinction between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. 1.3.1 Customer Perceived Value of Maruti Suzuki with reference to Holbrook Model Typology of Customer Value Holbrook (1994 p. 27) asserted â€Å"Value is an interactive relativistic preference experience†. Based on this Holbrook proposed a typology of consumer value having three different dimensions: Extrinsic/Intrinsic: The consumer perceives value in using or owning a product or services as a means to and end versus an end in itself. Self-oriented/Other-oriented: The consumer perceives value for the consumer’s own benefit as against the benefit of others. Active/Reactive: The customer perceives value through direct use of an object as against apprehending, appreciating or responding to an object. These three dimensions give rise to eight types of customer value Extrinsic Intrinsic Self-oriented Active Efficiency Play Reactive Excellence Aesthetics Other-oriented Active Status Ethics Reactive Esteem Spirituality Thus for a company like Maruti it would be very apt to use this model considering that the products that Maruti Suzuki has to offer fits in quite easily in different dimensions as presented in the typology. 1.3.2 Customer Perceived Value of Maruti Suzuki with reference to Monroe Model Monroe (1990, p. 46) observes, â€Å"Buyers perceptions of value represent a trade-off between the quality or benefits they perceive in the product relative to the sacrifice they perceived by paying the price† Monroe has expressed the concept of customer perceived value as the ratio between perceived benefits and perceived sacrifice: Customer Perceived Value= Perceived Benefits ________________ Perceived Sacrifice According to Monroe perceived benefits has a positive influence on consumers’ perception of product value at first, and later on it may influence consumers’ purchase intentions. In contrast, perceived sacrifice first has a negative influence on consumers’ perception of product value, and later on it may influence consumers’ purchase intentions. Perceived Benefits Here the benefits include customers’ desired value, e.g., quality (Monroe, 1990). Sacrifices, on the other hand, include monetary (price) (Dodds, et al., 1991) and non-monetary (time, effort) (Cronin, et al., 2000) considerations. Therefore, value includes three key factors: (1) quality, (2) price, and (3) convenience (Lemon, et al., 2001), where convenience is the time and effort expended by the customers (Cronin, et al., 2000) In context to Maruti, the customer’s desired value is the quality of the car and services rendered there off. Whereas the sacrifices include the price of the car, maintenance cost, etc. 1.3.3 Customer Perceived Value of Maruti with reference to Woodruff’s Model A Value-Hierarchy Model Woodruff (1997) proposed that â€Å"Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilities achieving the customer goals and purposes in use situations.† (p146) Accordingly the customer value hierarchy suggests that customers conceive of desired value in a means-end way. Basically it can be known as a system to run businesses throughout the country by understanding customer’s goal and satisfaction over it (Lister, n.d.) Desired Customer Customer Satisfaction Value with Received Value Customer’s Goals and Purposes Desired Consequences in Use Situations Desired Product Attributes and Attribute Preferences Starting at the bottom of the hierarchy, customers start to think about products as bundles of specific attributes and attribute performances. While purchasing and using a product they form desire or preferences for a certain attribute based on their ability to facilitate achieving desired consequence experiences. Looking down the hierarchy from the top, customers use goals and preferences to attach importance to consequences. Also the customer’s use situation plays a critical role in evaluation as well as in desires. Maruti Suzuki, being an automobile manufacturing company faces a lot of competition. Thus such a model would be very essential for their company. 1.3.4 Consumer perceived value of Maruti with reference to Zeithaml Model Means-End Model An adaptation of a model first proposed by Dodds and Monroe (1985), Zeithaml with her study in 1988 about price, quality and value towards consumers defined this into the concept of Means-End model. (Source: Means-End Model, Zeithaml, 1988) 2. Value Proposition Definition of ‘Value Proposition’ A business or marketing speech that summarizes why a customer should buy an item for consumption or use a service. This statement should prove a potential buyer that one meticulous product or service will add more value or better solve a problem than other like offerings. Companies use this statement to target customers who will benefit most from using the company’s products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer’s strongest decision-making drivers. Companies pay a high price when customers lose slight of the company’s value proposition. 2.1 Value Proposition of Maruti Suzuki ‘Way of Life’ is the Value Proposition of Maruti Suzuki. As India is a country where comfort is vital while travelling, Maruti has always been the first option. As mileage is a big criterion with cars for Indians, Suzuki proves to be better than quite a few other names in cars as its vehicles have a higher mileage; for example Swift gives 22km/ltr while if you compare a Honda City gives around 12-13 km/litre. 2.2 Mission & Vision of Maruti Suzuki The Company Mission To make available a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. The Company Vision We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players. Their focus is on: Building a continuously improving organization adaptable to quick changes Providing value and satisfaction to the customer Aligning and fully involving all our employees, suppliers and dealers to face competition Maximising Shareholder’s value 2.3 Target Market Definition of target market: A specific group of consumers at which a company aims its products and services. Maruti Suzuki has adopted a focused approach and wisely created segments within a large market to promote their cars. Lower Income Group- Maruti 800, Alto  Middle Income Group- Wagon-R, Swift, Swift DZire, Ritz High Income Group- Maruti Suzuki Kizashi, Suzuki Grand Vitara Suzuki Grand Vitara would obviously have no takers amongst the lower income group. 2.4 Market Attractiveness Market attractiveness is a term that describes the profit possibilities available in a given market or industry. The more attractive a market is, the higher the potential profits. Companies in the process of considering entires into new industries or markets conduct a number of analyses to determine whether or not such a move would be good for the business. One such analysis is a market attractiveness analysis, conducted to find out if entering a particular market or industry would be profitable and how much the company could potentially earn. The automobile industry is a huge and diversified market. It can be divided into different segments each satisfying different needs of the customers. These different segments can be classified as: SUV’s, Sedans, Hatchbacks, C segments etc. This gives an automobile company ample amount of opportunities. Maruti Suzuki  is prevalent in all of these segments and is considered as one of the premium brands in all of these segments. In this very market other than the different segments of automobiles also is the service rendered by the company to the customers. Thus the market is as attractive as one would hope for giving Maruti Suzuki a chance to make the most of it.

Feminist View on Society

Feminist views on society; Feminists believe that society is male dominated (patriarchal). Feminists want women and men to have equal rights and powers as there is inequality between the two sexes. They look at society on a macro scale so the ideas are generalised to the whole of society. Feminists also believe that society is based on disagreement and conflict between the sexes as women believe they have been disadvantaged in society.Liberal feminists believe that men and women are becoming more equal in society, and that the inequality between men and women was caused due to sexist laws and the differences in socialisation. They believe that in order abolish feminism people need to be brought up differently and all sexist laws need to be gotten rid of. Marxist feminists believe that women are still unequal in society and that women are there to benefit capitalism by being unpaid housewives. They look on the family in a negative and critical way as they feel this is what caused thei r oppression along with capitalism.As they gave up work to take care of children and had housework responsibilities, thus becoming dependent on their husbands for money and everything else. Marxist feminists believe that in order for there to be equality between the sexes capitalism needs to be abolished and replaced with a communist society. Radical feminists also believe that men and women are still unequal in society and that men benefit more from family life. They believe that they are exploited by men and the patriarchal society. Some radical feminists believe that the solution is separation.Feminism does have some criticism’s for example they tend to overlook the fact that the general position of women in society has changed over time and this can only be explained in terms of economic and political changes in society. They also fail to understand that fundamentally society is unequal in its economic and social structure, and that equal opportunity is a fairly meaningle ss concept as society is divided by class and economic exploitation. Women as well as working class men are at an economic disadvantage.

“a Rose for Emily” vs. “Barn Burning” - 2378 Words

William Faulkner is known as one Americas greatest authors. In fact, his short stories, Barn Burning, and A Rose for Emily, are two of the best-known stories in American literature. Both are examples of the reflection of contemporary Southern American values in his work. â€Å"Barn Burning† and â€Å"A Rose for Emily† are two stories both written by William Faulkner. â€Å"Barn Burning† has a theme of family loyalty verses loyalty to the law. â€Å"A Rose for Emily† has a theme of power by death. Emily is thought of as a monument, but at the same time she is pitied and often irritating, demanding to live life on her own terms. Awkward and eerie, versus exciting and dramatic, though written by the same author, the two stories have very contrasting themes,†¦show more content†¦The townspeople are wondering what goes on behind Miss Emily’s closed doors. In the beginning, â€Å"Barn Burning† appears to be a story about an oppressive father and his family, who seems to be caught up in his oppression. As you read further in to the story you find that the story is focused on a young son of a poor sharecropper, who has to struggle with his father’s arsonist tendencies which are destroying his families’ reputation and life style, while coming to terms with his own morality. The young son, whose name is Colonel Sartoris Snopes, is the protagonist in this story. Sarty disapproves of his father’s destructive actions and soon has to decide whether to be loyal to his family or give in to his own values of morality. Abner Snopes, who is the boy’s father, is the antagonist in the story. Abner Snopes is a very angry man, who despises the aristocracy class of people whom he has to work for and throughout the story constantly displays this hatred. The story is narrated in third person and follows a typical format. In Faulkner’s writing style, he uses descriptive dictation to draw the reader’s in to the story. In the first paragraph Faulkner introduces us to the main character in the story, Sarty. Subsequently, throughout the story we are introduced to the other family members. The setting in which Sarty’s conflict is recognized is atShow MoreRelatedBarn Burning vs a Rose for Emily1083 Words   |  5 PagesIn Barn Burning, and A Rose for Emily William Faulkner creates two characters that are strikingly similar. Abner Snopes is loud and obnoxious. Because of this, most people tend to avoid him at all costs. On the contrary, Emily Grierson, a very intriguing woman from Jefferson, Mississipi, is an important figure in the town, despite spending most of her life alone. If these characters were judged purely on their reputation and physical appearance, it would be clear that Abner Snopes and Emily GriersonRead MoreMarketing Mistakes and Successes175322 Words   |  702 P agesJuggernaut Starbucks: A Paragon of Growth and Employee Benefits Finds Storms Boston Beer: Is Greater Growth Possible? 29 46 PART II MARKETING WARS 61 Chapter 5 Chapter 6 Chapter 7 Cola Wars: Coca-Cola vs. Pepsi PC Wars: Hewlett-Packard vs. Dell Airliner Wars: Boeing vs. Airbus; and Recent Outsourcing Woes 63 86 PART III COMEBACKS Chapter 8 Chapter 9 Chapter 10 McDonald’s: Rebirth Through Moderation Harley-Davidson: Creating An Enduring Mystique Continental Airlines:Read MoreLogical Reasoning189930 Words   |  760 Pages.............................................................................. 299 CHAPTER 10 Deductive Reasoning .......................................................................................... 312 x Implying with Certainty vs. with Probability ................................................................................ 312 Distinguishing Deduction from Induction ..................................................................................... 319 Review of Major